Responsibilities

• Develops and executes an integrated media relations strategy that drives measurable outcomes, media coverage, name recognition, brand awareness and institutional reputation
• Develops, executes and shapes key talking points and written communications in order to reinforce the university’s mission, values, and strategic priorities
• Creates and implements media outreach opportunities to promote the university by generating earned media coverage by national, regional, local and trade media, especially outlets that cover higher education and the industries related to academic areas
• Manages and responds to media relations inquiries to leverage internal expertise and manage institutional reputation
• Serves as a university spokesperson and prepares designated spokespeople as subject matter experts or within crisis situations
• Creates thought leadership opportunities to leverage academic and other leaders as experts and university spokespeople
• Provides ongoing media training for leadership and faculty
• Develops strategies for reaching alternative and non-traditional media outlets
• Facilitates industry speaking engagements or panelist opportunities for the university’s senior leadership team
• Creates and produces regular reports tied to goals and outcomes

Requirements

• Minimum of a bachelor's degree
• Significant amount of experience working in communications, media relations, public relations or other related experience

Preferred

• Proven track record of securing press coverage

Benefits

• This full-time position offers a comprehensive benefits package, which includes health, dental, and vision insurance, life insurance, long-term disability insurance, paid holidays, sick time, vacation time, a 401(k) retirement savings plan, health care and dependent care flexible spending accounts (FSA), educational assistance benefits, and an employee assistance program. Participation in any benefit is subject to meeting eligibility criteria. The university reserves the right to modify, amend or terminate any benefit or benefit programs as they apply to any participants, including but not limited to current and former employees. This is only a summary; the full details, which control, are in the applicable plan documents.