Responsibilities

• Provide strategic leadership for the College's communications, marketing, branding, and public relations functions.
• Develop, implement, and evaluate a comprehensive institutional communications and marketing strategy aligned with the College's Strategic Plan and institutional priorities.
• Strengthen and protect the College's brand by ensuring consistent messaging, visual identity, and institutional storytelling across all communications.
• Develop measurable communications and marketing objectives and evaluate effectiveness through data, analytics, and return on investment (ROI).
• Conduct market research and competitive analyses to strengthen institutional positioning and increase brand awareness.
• Provide leadership for crisis communications planning and institutional reputation management.
• Direct the College's integrated marketing, advertising, public relations, publications, creative services, multimedia, and digital communications initiatives.
• Oversee institutional media relations and serve as the College's official spokesperson, as appropriate.
• Build and maintain productive relationships with local, regional, national, and higher education media.
• Oversee the College website, digital communications, email marketing, social media strategy, and emerging communications technologies.

Requirements

• Bachelor’s degree in communications, public relations, journalism, marketing, English, strategic communications, or a related field.
• Minimum of five (5) years of progressively responsible experience in strategic communications, marketing, public relations, or brand management.
• Minimum of five (5) years of supervisory and leadership experience.
• Demonstrated experience developing comprehensive communications and marketing strategies.
• Excellent written, verbal, presentation, and interpersonal communication skills.
• Demonstrated success managing multiple priorities in a fast-paced environment.

Preferred

• Master’s degree in communications, public relations, marketing, higher education administration, business administration, or a related field.
• Experience in higher education, nonprofit organizations, or public sector communications.
• Experience supporting executive leadership and governing boards.
• Experience with comprehensive fundraising campaigns, institutional advancement, enrollment marketing, or donor communications.
• Knowledge of HBCU culture and higher education communications.
• Experience in crisis communications and reputation management.
• Experience managing websites, social media, digital marketing, analytics, SEO, and content management systems.
• Experience supervising creative professionals and managing external marketing agencies.