Responsibilities

• Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Education, Health, and Society.
• In collaboration with the Vice President and Chief Communications and Marketing Officer, the Dean of the College of Education, Health, and Society, the Assistant Vice President for Admission, and others, develop marketing and communications plans to drive success with established enrollment growth goals.
• Create and strategically execute marketing and communications plans to raise the College of Education, Health, and Society’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
• Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, responses to media requests, and targeted outreach to key media contacts.
• Lead writer, editor, and publisher for recruitment collateral and all other EHS material, including but not limited to e-newsletters, website content, brochures, handbooks, posters, digital screens, and the like.
• Manage vendors and freelancers that support marketing and communications for EHS (video, graphic design, PR, etc.)
• Develop strategies for digital marketing
• Ensure that communication industry best practices are followed and monitor campus communication for internal and external responses and/or legal concerns.
• Work with colleagues across the university to advance university-wide communication and enrollment management strategies.
• Represent EHS through participation in regular meetings of university-wide communicators (remotely or in person).

• Collaborate with university-wide colleagues on special projects.
• Serve as a liaison between University Communications and Marketing and the College of Education, Health, and Society, developing and assessing measurable goals and objectives that advance both Miami and the College of Education, Health and Society.
• Other duties as assigned.