Responsibilities

• Lead and implement integrated, comprehensive communication and marketing strategies for student recruitment and reputation building for the College of Education, Health, and Society.
• In collaboration with the Vice President and Chief Communications and Marketing Officer, the Dean of the College of Education, Health, and Society, the Assistant Vice President for Admission, and others, develop marketing and communications plans to drive success with established enrollment growth goals.
• Create and strategically execute marketing and communications plans to raise the College of Education, Health, and Society’s public profile, visibility, and brand recognition at the regional and national level using media relations, marketing and creative services, web and social media communication, targeted print and electronic communication, leadership communication, and other activities.
• Work closely with the media relations lead to stimulate and coordinate media interest in the college through press releases, responses to media requests, and targeted outreach to key media contacts.
• Lead writer, editor, and publisher for recruitment collateral and all other EHS material, including but not limited to e-newsletters, website content, brochures, handbooks, posters, digital screens, and the like.
• Manage vendors and freelancers that support marketing and communications for EHS (video, graphic design, PR, etc.)
• Develop strategies for digital marketing
• Ensure that communication industry best practices are followed and monitor campus communication for internal and external responses and/or legal concerns.
• Work with colleagues across the university to advance university-wide communication and enrollment management strategies.

Requirements

• Bachelor’s Degree
• At least seven (7) years of progressively responsible experience in professional communications, marketing, journalism, or relevant field, including leadership or supervisory experience
• Excellent communication skills, both oral and written.
• Ability to communicate complex and strategic ideas clearly and effectively to varied audiences, teams, institutional leaders, and external partners.
• Strong organizational and project management skills, including the ability to oversee complex, high-impact initiatives, set strategic priorities, and manage multiple projects across teams or divisions.
• Demonstrated leadership and management skills, including the ability to mentor staff, build high-performing teams, and foster a collaborative and inclusive work culture.
• Strong interpersonal and relationship management skills with the ability to align stakeholders around shared goals and institutional priorities.
• Strong analytical and strategic thinking skills with the ability to make sound decisions and implement solutions that drive results.
• Ability to develop powerful messages for a wide range of audiences on diverse topics
• Conceptual graphic design skills.
• Experience developing marketing or communications campaigns.

Preferred

• MA/MS/MBA degree in business, communications, marketing, journalism or related field.
• At least five years of managerial/director experience in public relations, marketing or communications
• Demonstrated understanding of the higher education environment.
• Experience with multicultural marketing and communications.
• Demonstrated understanding of the value of storytelling.
• Experience in a highly collaborative environment working with colleagues and peers to achieve enrollment, revenue generation, fundraising or similar goals.
• Demonstrated knowledge and experience with relational databases such as constituent relationship management (CRM) system (Slate)