Director of Communications, Marketing & Events - Virginia

Responsibilities

• Marketing Funnel and Demand Generation: Execute targeted marketing campaigns that attract, engage, nurture, and convert prospective audiences into qualified opportunities. Manage lead generation, segmentation, qualification, tracking, and timely handoff to designated organizational leaders.
• Revenue Growth and Engagement: Collaborate with Growth, Advancement, Membership, and other organizational teams to develop marketing initiatives that support fundraising, sponsorships, digital giving, membership growth, retention, and other revenue opportunities.
• Integrated Marketing and Digital Performance: Execute CHC's marketing and communications plans, maintain brand consistency, and oversee website content, email marketing, social media, search visibility, and digital campaigns. Monitor performance and use data to improve engagement and conversion.
• Communications and Impact Storytelling: Develop compelling narratives, reports, multimedia content, executive communications, and thought leadership opportunities that elevate CHC's programs, community impact, and national visibility.
• Events and Stakeholder Experiences: Lead the planning, promotion, and production of organizational events, conferences, convenings, donor and sponsor gatherings, and virtual experiences that strengthen relationships, increase participation, and support organizational goals.
• Performance Measurement and Reporting: Track qualified leads, marketing-sourced pipeline, campaign performance, conversion rates, audience growth, and event outcomes. Provide actionable insights to strengthen effectiveness and demonstrate results.
• Team and Operational Leadership: Lead and develop assigned staff, oversee vendors and external resources, manage budgets, and ensure timely, high-quality execution of approved initiatives.

Requirements

• Bachelor's degree in communications, marketing, public relations, journalism, business, or a related field, or an equivalent combination of education and relevant professional experience.
• Eight or more years of progressive experience in marketing, communications, or a closely related discipline, with demonstrated responsibility for executing campaigns and delivering measurable results.
• Three or more years of experience supervising, coaching, and developing staff.
• Demonstrated success in demand generation, marketing funnel management, qualified lead development, and digital marketing performance.
• Significant experience planning and producing large-scale, national, multi-city, or complex stakeholder events.
• Experience managing marketing budgets, agencies, vendors, and multiple concurrent initiatives.
• Proficiency with Microsoft 365, customer relationship management systems, digital marketing platforms, and analytics tools.

Preferred

• Experience in nonprofit, healthcare, public health, health equity, association, or other mission-driven organizations.
• Experience supporting fundraising, sponsorships, membership, workplace giving, or revenue-generating initiatives through marketing and communications.
• Experience in media relations, crisis communications, and social impact storytelling.
• Experience collaborating with executive leadership in a matrixed organization.
• Certified Meeting Professional, Accredited in Public Relations, or comparable professional credential.

Benefits

• medical, dental, and vision insurance, a 403(b) retirement plan, vacation, sick leave, paid holidays, and additional benefits.