Responsibilities

• Leads the development, implementation and continuous refinement of the College of Nursing’s integrated communications and marketing strategy, ensuring alignment with institutional priorities and long term goals.
• Sets the vision, priorities and measurable outcomes for all internal and external communications, strengthening the College’s reputation, visibility and influence within academic, clinical and public arenas.
• Oversees communications budgets and resource allocation, ensuring strategic investment decisions that maximize impact, efficiency and return across initiatives and programs. Leads alignment with university and UF Health communications partners, advancing cohesive messaging and strategic positioning within the broader academic health system.
• Serves as a strategic advisor to college leadership on communications approaches for major initiatives, emerging opportunities, reputational considerations and complex or sensitive issues.
• Anticipates and evaluates emerging trends, risks and opportunities in higher education, health care and communications to proactively position the College of Nursing as a national leader and in innovation and thought leadership.
• Leads the integration of marketing, communications and public relations functions to deliver cohesive, high impact messaging that advances the College of Nursing’s strategic priorities.
• Oversees the development of core narratives and storytelling strategies that elevate the College’s academic excellence, research impact, clinical innovation and community engagement.
• Directs brand strategy and governance, ensuring consistent application of university, UF Health and College brand standards across all print, digital and interactive communications.
• Ensures communications efforts intentionally support recruitment, retention, partnerships, fundraising and public visibility goals.
• Provides strategic leadership for digital, creative and visual communications strategies, ensuring excellence and effectiveness across websites, electronic media and print channels.

Requirements

• Masters degree in an appropriate area and six years of relevant experience; or a bachelors degree in an appropriate area and eight years of relevant experience.

Preferred

• Master’s degree in communications, marketing, public relations, journalism, strategic management or a related field.
• Experience in higher ed and/or health care preferred. Demonstrated ability to lead large-scale strategic communications or marketing initiatives within a complex organizational environment.
• Strong analytical skills, including experience using communications metrics, digital analytics and engagement data to inform strategy and decisions.
• Exceptional writing, editing, proofreading and storytelling capabilities, with the ability to translate complex concepts for diverse internal and external audiences.
• Proven experience developing and executing integrated communications plans and multichannel campaigns aligned with organizational priorities.
• Demonstrated success in leading, mentoring and developing teams, as well as collaborating effectively across functional and organizational boundaries.