Director of Communications

San Rafael, CA (On-site)

$125K/yr – $145K/yrDirector/ExecutiveFull time

Posted 1 day ago

Job Summary

Own and drive the school wide communications and branding program, coordinating editorial calendars, multi-channel content, and stakeholder collaboration to support admissions, development, and community engagement.

Lead and edit content across administrators, teachers, and families to ensure consistent brand voice.
Oversee editorial planning, newsletters, campaigns, and external partnerships to amplify the school’s story.

Job Description

Responsibilities

Develop and maintain an integrated communications plan and editorial calendar that ensures timely, consistent, and coordinated messaging across platforms and audiences.
Manage, write, and edit content from administrators, teachers, and parents/guardians, ensuring brand consistency and quality control.
Write and produce weekly and monthly school newsletters.
Collaborate with the Director of Development on print and digital fundraising campaign content. Partner with the Head of School on high-stakes and time-sensitive communications.
Partner with the Director of Admission to develop the school’s comprehensive marketing plan. Implement the plan and track performance, including long- and short-term goals and metrics to support institutional and departmental goals and initiatives. Iterate strategy and execution as relevant to increase effectiveness.
Plan and produce digital and print advertising, including strategy, copy, and placement—across local publications, paid social, and search.
Monitor SEO, AEO, and Google Analytics and refine marketing strategy and tactics to improve outreach.
Develop and execute social media strategy and weekly posting for Instagram, Facebook, and other platforms.
Oversee the production of collateral for marketing, admission, and development, including the annual report and the annual magazine, fundraising materials, and admission season collateral. Work with outside design professionals as relevant.
Produce the annual magazine: conceive, write, and research stories, oversee the design of the magazine, and manage print production and distribution.

Benefits

Mark Day School salary and benefits are very competitive by both NAIS and regional standards.

Mark Day School

3.6 Glassdoor

Mark Day School is an independent, all-gender, K-8 school located in the Bay Area in San Rafael, CA, with an enrollment of 380 students. Innovative, inclusive, and full of heart, Mark Day School unites an enriched, challenging academic program with a kind and inclusive community. The school nurtures a love of learning, engagement in the community, and development of compassion and an ethical framework. Students learn and practice the intellectual, social, and emotional skills they will apply to the unique challenges and opportunities of their time; graduates stand out not only for their intellectual curiosity and pursuit of ideas but also for their joy of learning and a deep sense of responsibility to be active, engaged citizens. Mark Day School has established a consistent practice of thoughtful innovation in its curricular program, focusing on school-wide structural approaches to develop current century skills and concepts including four cross-disciplinary literacies: cross-cultural literacy, media and information literacy, eco-literacy, and social and emotional literacy. Highlights include the award-winning Media Literacy program; well-established local and global partnerships with the Hamilton School, Marin Head Start, eSibonisweni School and Kliptown Youth Program in South Africa, Beijing Experimental Primary School #2 in China, and Pan American School in Costa Rica, among others; Boxlight and FrontRow technology in every classroom, with a one-to-one laptop program beginning in sixth grade; Mandarin and Spanish language beginning in kindergarten; an integrated Social and Emotional Learning program; a commitment to differentiation across the school; and more.www.markdayschool.org

Founded in 1980

San Rafael, California, USA

100 employees (4 in marketing)

www.markdayschool.org

0% recommend to a friend

Salaries

Posted range

$125K/yr – $145K/yr

Taken straight from the job posting.

See all Mark Day School salaries

Marketing Team

Marketing Team Size

2 (2% of company)

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

3.4K

Monthly Google Ads Budget

$262

Traffic Source Mix

39.3%

Direct

29.3%

Referral

10.6%

Social

5.6%

Paid

4.6%

Headcount Trend

Current headcount: ~100

Links

www.markdayschool.org

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