Metro’s mission is to provide a world-class transportation system that enhances the quality of life for all who live, work, and play within LA County. Description Directs and manages the performance of a functional unit within the Communications Department associated with the development and implementation of marketing, public relations, and customer communications policies, programs, plans, and projects for Metro. The Director, Communications (Digital Product) leads Metro’s customer-facing digital product portfolio on the Digital Experience Team and serves as the senior product authority for Metro.net, the Metro mobile app and real-time information. This position requires deep experience in digital product strategy, product lifecycle management, and cross-functional delivery. The Director is accountable for defining and executing the digital product vision and multi-year roadmap, establishing product governance, prioritization frameworks, and measurable success metrics, ensuring digital platforms are reliable, accessible, data-informed, and aligned with operational realities. The role ensures Metro’s digital ecosystem functions as a cohesive customer experience platform that supports trip planning, real-time service information, fare access, and public engagement. Recruitment Timeline : Interviews are projected to be scheduled for the week of March 23, 2026 . These dates are subject to change. We encourage you to monitor your governmentjobs.com profile and emails for the latest updates. Application cut-off: Please be aware that only the first 100 applicants will be guaranteed consideration for this position. Be sure to submit your application promptly, as the bulletin will close once 100 applications are received. Examples of Duties Plans, directs, and manages the unit's activities Develops, implements, and monitors program work plan goals, objectives, policies, procedures, budget, and work standards Develops and implements Board of Directors adopted policy in support of the communication of information Plans and oversees the study and implementation of marketing, public relations, and communications programs Develops and reviews scopes of work for contracts; resolves legal, contractual, and technical issues Reviews and evaluates contractor proposals, oversees contractor work, and reviews and approves work product Designs policies, programs, fiscal management plans, and administrative procedures Interacts with business, professional, civic, government, community groups and leaders in the coordination and implementation of projects Collaborates with Design Studio staff to ensure quality and consistency of Metro's brand design and voice across all marketing platforms Collaborates with interactive and social media staff to keep up to date on new trends and ensure best practices Prepares comprehensive reports and correspondence Develops, oversees, monitors, and adheres to department budget, goals, and schedules which comply with agency-wide fiscal responsibility Supervises and motivates assigned staff Implements and/or ensures staff development and training Communicates and implements safety rules, policies, and procedures in support of the agency's safety vision and goals; and maintains accountability for the safety performance of all assigned employees Minimum Qualifications May be required to perform other related job duties Required A combination of education and/or experience that provides the required knowledge, skills, and abilities to perform the essential functions of the position. Additional experience, as outlined below, may be substituted for required education on a year-for-year basis. A typical combination includes: Education Bachelor's Degree in Communications, Marketing, Public Relations, Public Administration, Business, Computer Science, Management Information Systems, Visual Communications, Graphic Design, or a related field; Master's Degree in a related field preferred Experience Five years of relevant management-level experience in customer-facing communications technology (web and mobile), or marketing and communications, or communications and creative new media Certifications/Licenses/Special Requirements A valid California Class C Driver License or the ability to utilize an alternative method of transportation when needed to carry out job-related essential functions Preferred Qualifications Preferred Qualifications (PQs) are used to identify relevant knowledge, skills, and abilities (KSAs) as determined by business necessity. These criteria are considered preferred qualifications and are not intended to serve as minimum requirements for the position. PQs will help support selection decisions throughout the recruitment. In addition, applicants who possess these PQs will not automatically be selected. The Following Are The Preferred Qualifications Experience serving as a product leader for customer-facing digital platforms, defining product vision, developing and executing multi-year digital roadmaps, and delivering measurable performance outcomes. Experience managing complex digital ecosystems that integrate websites, mobile applications, APIs, real-time data systems, or other technology-driven platforms. Experience leading full digital product lifecycles, including discovery, user research, requirements definition, prioritization, cross-functional delivery, launch, and post-launch optimization. Experience establishing and using product performance metrics (e.g., adoption, engagement, conversion, reliability, accessibility compliance) to inform prioritization, investment decisions, and continuous improvement. Experience leading cross-functional teams that include engineering, UX/UI design, data, and operational stakeholders to deliver scalable, accessible, and user-centered digital solutions in a complex or enterprise environment. Essential Knowledge Knowledge of (defined as a learned body of information that is required for and applied in the performance of job tasks) Current theories, principles, and practices associated with marketing, advertising, digital media and customer communications. Applicable local, state, and federal laws, rules, and regulations governing information systems for a public agency Mass communication techniques and promotional program management Digital marketing strategy and channels, content marketing and social media Electronic media materials and processes, including advertising, copywriting, scriptwriting, production techniques, distribution, and placement Advertising and promotional tactics Video and print production processes and formats Print media materials and processes, including photographic, video, and graphic media Media planning and buying Finance and budget analysis Data research techniques Project management techniques and tools Editing techniques; proofreading symbols, and terminology English composition, grammar, and punctuation Modern management theory Skill in (defined as the proficient manual, verbal, or mental utilization of data, people, or things) Planning, organizing, and directing a communications program/unit and staff Managing large-scale projects from inception to culmination Determining strategies to achieve goals utilizing a project management approach Critical thinking Understanding the dynamics of today's media landscape and its impact on Metro's business and customers Reviewing, understanding, and reporting data using analytics Performing data and statistical analysis Analyzing situations, identifying problems, recommending solutions, and evaluating outcomes Communicating effectively orally and in writing Interacting professionally with various levels of employees and outside representatives Supervising, training, and motivating assigned staff Mediating and negotiating Ability to(defined as a present competence to perform an observable behavior or produce an observable result) Display attention to detail and organizational skills Plan financial and staffing needs Understand, interpret, and apply laws, rules, regulations, policies, procedures, contracts, budgets, and labor/management agreements Prepare comprehensive reports and correspondence Make verbal presentations supplemented by written materials Be innovative in leveraging limited resources Read, write, speak, and understand English Special Conditions This job specification is not to be construed as an exhaustive list of duties, responsibilities, or requirements The physical demands described are representative of those that must be met by the employee to successfully perform the essential functions of this job Metro provides reasonable accommodation to enable individuals with disabilities to perform the essential functions This classification is at-will and the incumbent serves at the pleasure of the hiring authority Contributes to ensuring that the Equal Employment Opportunity (EEO) policies and programs of Metro are carried out Working Conditions Typical office situation Close exposure to computer monitors and video screen Physical Effort Required Sitting at a desk or table Operate a telephone or other telecommunications device and communicate through the medium Type and use a keyboard and mouse to perform necessary computer-based functions Communicating through speech in the English language required (TW) Metro is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, ancestry, national origin, gender, marital status, sexual orientation, religion, age, veteran status, or disability. Learn more about Metro’s Equal Employment Opportunity Program . Metro does not deny participation in the application process to anyone with prior justice system involvement, in line with Fair Chance hiring practices. Selection Procedure Applicants who best meet job-related qualifications will be invited to participate in the examination process that may consist of any combination of written, performance, or oral appraisal to further evaluate job-related experience, knowledge, skills and abilities. Application Procedure To apply, visit Metro's website at www.metro.net and complete an online Employment Application. Computers are available to complete online Employment Applications at the following Metro locations: METRO Headquarters, Employment Office One Gateway Plaza Los Angeles, CA 90012 Open: Monday through Friday, 8am-4pm (Closed Sat & Sun) Metro Talent Hub 8501 S. Evermont Place Los Angeles, CA 90044 Open: Monday through Friday, 9am-5pm (Closed Sat & Sun) East Los Angeles Customer Center 4501 B Whittier Blvd Los Angeles, CA 90022 Open: Tuesday through Saturday, 10am to 6pm (Closed Sun & Mon) Wilshire/Vermont Customer Center 3183 Wilshire Blvd, Ste 174 Los Angeles, CA 90010 Open: Monday through Friday, 10am-6pm (Closed Sat & Sun) Rosa Parks Customer Center Willowbrook/Rosa Parks Station 11720 Wilmington Ave Los Angeles, CA 90059 Open: Monday through Friday, 6am to 6:30pm (Closed Sat & Sun) Telephone: (213) 922-6217 or persons with hearing or speech impairments can use California Relay Service 711 to contact Metro. All completed online Employment Applications must be received by 5:00 p.m. on the closing date. Late applications will not be considered. Open to the public and all Metro employees This job bulletin is not to be construed as an exhaustive list of duties, responsibilities, or requirements. Employees may be required to perform other related job duties.