Responsibilities

• Develop and lead a comprehensive communication and marketing strategy aligned with Chapel Pointe vision, guided by core values with the outcome being to help people engage in next steps in discipleship
• Define and track key communication metrics (engagement, reach, next steps, attendance impact) and use insights to refine strategy
• Build and implement scalable systems, workflows, and tools that support communication across ministries
• Oversee project management systems and processes to ensure to keep multiple initiatives on track simultaneously
• Serve as the primary steward of the Chapel Pointe brand, ensuring consistency across all ministries, platforms, and campaigns
• Lead creative direction for all design and promotional materials related to church-wide activities ensuring creativity, excellence and effectiveness
• Develop and multiply leaders (both staff and volunteer) within the communication department
• Develop policy and procedures related to media relations and crisis communication
• Lead all efforts related to the creation, strategy, and execution of Chapel Pointe digital communication channels including the website, app, social media, and other platforms
• Oversee the user experience, content strategy and functionality across all digital channels