Responsibilities

• Strategic Communications & Brand Reputation - Define and lead a forward-thinking, 360° communications and advocacy vision that builds awareness, credibility, and cultural relevance across all brands.
• Translate brand strategy, product innovation, and professional expertise into clear, differentiated narratives for press, influencers, and industry stakeholders.
• Establish tone of voice and messaging frameworks by brand and platform, ensuring consistency while allowing for channel-specific nuance.
• Own annual, seasonal, and launch-based PR and influencer roadmaps aligned to broader marketing and business priorities.
• Proactively manage brand reputation, ensuring our brands show up with authority, clarity, and purpose across earned channels.
• PR, Press & Earned Media Leadership - Lead all aspects of PR strategy and execution, including media relations, press releases, press kits, and events.
• Drive consistent, high-quality editorial coverage across consumer, professional, beauty, grooming, and lifestyle media.
• Build and maintain strong, long-term relationships with editors, writers, reporters, and industry voices — positioning Beautynova brands as trusted experts, not just product brands.
• Oversee PR strategies for product launches, campaigns, seasonal moments, and “always-on” storytelling.
• Partner with Sales, Education, and Brand teams to surface compelling differentiation, professional insights, and innovation stories for pitches.
• Influencer, Talent & Advocacy Strategy - Develop and lead best-in-class influencer and advocacy strategies across professional and consumer ecosystems.
• Build a tiered influencer model spanning professional artists, educators, celebrity stylists, creators, and consumer advocates, across organic and paid relationships.
• Ensure influencer strategies balance authentic advocacy, educational value, cultural relevance, and performance outcomes.
• Oversee influencer campaigns end-to-end — from strategy and casting through briefing, execution, content delivery, and amplification.
• Identify and nurture long-term talent partnerships that deepen brand credibility and cultural impact beyond one-off campaigns.
• Cross-Functional Integration & Agency Leadership - Serve as a strategic partner to Brand Marketing, Social & Content, Education, Sales, and Performance Marketing teams to ensure PR and influencer efforts are integrated, not siloed.
• Collaborate closely with content and social teams to ensure earned and influencer stories are amplified cohesively across owned channels.
• Lead and manage external PR agencies, influencer platforms, and talent partners — setting clear expectations, KPIs, and success metrics.
• Regularly evaluate agency performance, providing clear feedback and strategic direction to optimize output and ROI.
• Measurement, Performance & Optimization - Define and own clear KPIs across PR and influencer programs, balancing awareness, engagement, share of voice, advocacy quality, and business impact.

Requirements

• Minimum 7+ years of professional experience in communications, public relations, marketing, or a related field with a focus on beauty or hair care brands
• Minimum of 3+ years of management experience
• Proven track record of running successful influencer campaigns & partnership and fostering communities
• Highly creative with the ability to develop new ideas that resonate with audience
• Strong communication skills and ability to influence key stakeholders
• Self-starter with a hands-on approach and ability to thrive in a fast-paced environment
• Experience working with agencies and managing external partners
• Excellent communication, presentation, and interpersonal skills
• Familiarity of current technology, trends and best practices in communications, content development, and influencer marketing
• Experience with Tribe Dynamics / Creator IQ, Aspire, Sprout, Launchmetrics, and Dash Hudson or similar platforms
• Skilled in handling budgets for agency fees, influencer partnerships, and PR activities to ensure cost-effectiveness and return on investment

Benefits

• Paid Time Off
• Medical, Dental, Vision Insurance
• FSA/HSA
• Life/Accident Insurance
• Employee Assistance Program (EAP)
• Professional Development Resources
• 401(k) Employer Match Program