Director, Communications

San Francisco, CA (On-site)

Salary Not AvailableDirector/Executive7+ years expSalaried Ft

Posted 6 weeks ago

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Job Summary

Own Bay FC’s narrative across partnerships, media, and executive visibility while aligning internal and external comms with marketing and social channels.

  • Develop and pitch storylines to business, lifestyle, and culture media to land earned coverage.
  • Shape executive communications and thought leadership through speeches, LinkedIn, and panels.
  • Coordinate cross-functional comms and crisis readiness to protect brand voice across all moments.

Job Description

Responsibilities

  • Build and drive Bay FC's business communications strategy — from corporate partnerships and community impact to ticketing, brand campaigns, and major organizational moments.
  • Be the pitch machine: identify great storylines, cultivate media relationships, and land earned coverage with business, lifestyle, and culture journalists.
  • Write everything — press releases, exec speeches, internal updates, owner briefings, talking points. If words are involved, so are you.
  • Support executive thought leadership and visibility, including LinkedIn content, panel prep, presentations, and public remarks.
  • Serve as the connective tissue between Communications, Marketing, and Social to amplify stories across every channel.
  • Partner with HR and leadership on internal comms — All-Hands meetings, org updates, employee emails, and beyond.
  • Monitor media coverage and stay ahead of trends in women's sports, the Bay Area market, and the broader business landscape.
  • Support crisis communications and issues management when things get complicated.

Requirements

  • 7+ years in PR, corporate communications, or media relations.
  • An exceptional writer and editor with a sharp eye for detail and brand voice.
  • Proven ability to develop storylines, pitch reporters, and earn media coverage.
  • Experience with executive communications, strategic planning, and crisis management.
  • A collaborative, proactive self-starter who thrives in fast-paced, ambiguous environments.
  • Strong organizational skills — you can manage five priorities without breaking a sweat.
  • Genuine passion for women's sports and the Bay FC mission.
  • Flexible for evenings, weekends, and big moments — because soccer doesn't run 9 to 5.
  • Bonus: experience coordinating across Communications, Marketing, and Social teams.
Bay FC logo

Bay FC

Bay FC is the National Women’s Soccer League’s 14th expansion team located in Bay Area California set to play their inaugural season in March 2024. Bay FC’s mission is to build the most valuable women’s soccer club in the world that is player-led, fan focused and positively impacts the community through promoting diversity, equality, inclusion by uniting the Bay and the world through the game of soccer. Co-founded by U.S. Women’s National Team legends Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner, Bay FC was formed by the largest institutional investment ever made in women’s professional soccer from global investment firm Sixth Street. Community is our foundation, and the love of the game is our reason for being. For career, sponsorship, and ticketing information, join the club at BayFC.com and follow us on social @wearebayfc.

Founded in 2023
USA
171 employees (50 in marketing)

Traffic Signals

Monthly Visitors
64K
Monthly Google Ads Budget
$13
Traffic Source Mix
Search
44.4%
Direct
45.9%
Referral
6.2%
Social
2.9%
Paid
0.5%

Headcount Trend

Current headcount: ~171

Marketing Team

Marketing Team Size
45 (26% of company)
Marketing Roles Posted (Last 30 Days)
1

Recent News