Responsibilities

• Communications Strategy and Visibility Planning
• Define the global communications strategy with the VP Brand, in line with Maison priorities.
• Translate brand ambition, product priorities and cultural initiatives into clear communications plans.
• Identify which launches, collaborations, events and institutional moments call for strong press, influence or reputation support.
• Build visibility plans that serve both immediate launch needs and the Maison’s long-term positioning.
• Press, Influence and Cultural Authority
• Lead press and influence strategy across priority initiatives, cultural moments and Maison storytelling.
• Build and nurture a selective network of editors, journalists, VIPs, collectors, tastemakers, cultural figures and creators who extend Assouline’s presence in the right circles.
• Define press angles, spokesperson opportunities, talent and celebrity targets, and visibility channels for each initiative.
• Strengthen Assouline’s place in the conversations that matter to the Maison: culture, design, luxury, travel, interiors, art and lifestyle.

Requirements

• Significant experience leading communications, PR, influence or cultural visibility strategy in a luxury, design, publishing, fashion, hospitality or lifestyle environment.
• A strong network of press, media, tastemakers and cultural figures relevant to Assouline’s world.
• Proven experience leading communications around launches, collaborations, events, partnerships and reputation-sensitive topics.
• Excellent writing and editorial judgment, with the ability to craft clear, elegant messaging for every audience.
• Experience managing teams, agencies, budgets and external partners.
• A clear understanding of how communications connects with marketing, image, events, digital, retail, wholesale, e-commerce and partnerships.
• The ability to make thoughtful trade-offs between visibility, selectivity, budget, timing and brand standards.
• A deep sensitivity to Maison codes, cultural relevance, client perception and the standards of luxury execution.
• This role is on-site 5 days a week.

Preferred

• The ideal candidate is a communications leader with cultural judgment, a writer’s instinct and a clear sense of how visibility builds authority. They know how to turn Assouline’s world into stories that feel selective, credible and culturally relevant, and they understand that communications is not only about coverage but about shaping how the Maison is perceived by the people who matter.
• They bring structure, discretion and calm precision to a fast-moving environment, handling press, talent, messaging and reputation with clarity and taste. They are as comfortable with a senior stakeholder or a celebrity as they are refining a single line of copy.