Responsibilities

• Own the commercial brand as a living system
• Own Microsoft's commercial brand end to end — strategy, architecture, identity, and how it shows up in market — owning both the strategy and its implementation.
• Set brand strategy grounded in practice, applying brand fundamentals to a fast-moving AI market and evolving commercial-customer expectations, and translating them into decisions the organization can act on immediately.
• Own the frameworks, standards, and governance that keep the brand coherent as the portfolio and products evolve.
• Partner with creative, content, and customer marketing teams so the brand is expressed consistently across every channel and campaign.
• Build and operate AI-first brand and content systems
• Bring a marketing-engineering mindset: design, build, and operate AI-enabled brand and content systems that apply the brand at scale.
• Own the tooling and automation roadmap for brand governance, content generation, and quality control, applying AI to accelerate production, review, and portfolio analysis.
• Use AI-enabled workflows to govern the brand at scale, reserving human judgment for the highest-value creative and strategic decisions.
• Stand up the data and measurement instrumentation that shows how the brand is experienced and where the system needs to improve.

Requirements

• 8+ years work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.
• Preferred Qualifications: 12+ years of experience leading brand strategy and management for a large, complex technology portfolio, including 10+ years building and leading high-performing teams in global, matrixed organizations.
• Demonstrated experience owning brand strategy end-to-end, including positioning, brand architecture, naming, visual and verbal identity, and successful in-market execution.
• Experience building and operating brand, content, or marketing systems at scale, including governance, standards, processes, and tooling that enable consistent brand application globally.
• Hands-on experience applying AI, automation, and emerging technologies to brand, content, and marketing workflows, with the ability to design and scale AI-enabled marketing systems.
• Experience leading brand strategy for enterprise and commercial technology businesses, including areas such as cloud, AI, data, security, or other complex B2B offerings.
• Experience using customer, market, and brand performance insights, including brand equity and tracking research, to guide strategy, prioritize investments, and measure impact.
• Proven ability to build and scale internal brand and content capabilities, reducing reliance on external execution through effective tools, operating models, and organizational development.
• Demonstrated success partnering across creative, product marketing, product, legal, regional marketing, and agency ecosystems to drive brand consistency, localization, and business outcomes at global scale.

Preferred

• 12+ years of experience leading brand strategy and management for a large, complex technology portfolio, including 10+ years building and leading high-performing teams in global, matrixed organizations.
• Demonstrated experience owning brand strategy end-to-end, including positioning, brand architecture, naming, visual and verbal identity, and successful in-market execution.
• Experience building and operating brand, content, or marketing systems at scale, including governance, standards, processes, and tooling that enable consistent brand application globally.
• Hands-on experience applying AI, automation, and emerging technologies to brand, content, and marketing workflows, with the ability to design and scale AI-enabled marketing systems.
• Experience leading brand strategy for enterprise and commercial technology businesses, including areas such as cloud, AI, data, security, or other complex B2B offerings.
• Experience using customer, market, and brand performance insights, including brand equity and tracking research, to guide strategy, prioritize investments, and measure impact.
• Proven ability to build and scale internal brand and content capabilities, reducing reliance on external execution through effective tools, operating models, and organizational development.
• Demonstrated success partnering across creative, product marketing, product, legal, regional marketing, and agency ecosystems to drive brand consistency, localization, and business outcomes at global scale.