Director Commercial Banking Marketing

Responsibilities

• Develop and help lead marketing strategy and vision for Commercial Banking to achieve business objectives, revenue growth, and client engagement goals.
• Serve as a strategic marketing thought partner to Commercial Banking business leaders, shaping end-to-end go-to-market strategies.
• Translate complex Commercial Banking offerings and capabilities into compelling, client-focused value propositions and marketing campaigns.
• Act as the primary liaison between Commercial Banking business partners and Marketing, ensuring alignment on priorities, messaging, and execution.
• Influence and partner with cross-functional teams to design and deliver quarterly and annual integrated marketing plans spanning:
• Digital marketing (website, search, display, paid social, content)
• Email and direct marketing
• Account-based marketing (ABM)
• Sales enablement tools and collateral
• Events, sponsorships, and thought leadership

Requirements

• Strong strategic and creative thinker with the ability to translate business objectives into impactful marketing strategies.
• Experience marketing complex B2B solutions; Commercial, Corporate or Investment Banking experience strongly preferred.
• Deep experience across digital marketing channels, including search, display, social, content, and web optimization.
• Proven ability to develop clear, insightful marketing, creative, and media briefs using research and data.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Metrics-driven mindset with the ability to interpret data and create actionable, measurable strategies.
• Experience influencing cross-functional teams and senior stakeholders.
• Excellent written, verbal, and interpersonal communication skills.
• Detail-oriented self-starter with a strong sense of accountability and urgency.
• Comfortable operating in a regulated environment.

Preferred

• Prior B2B financial services marketing experience
• Familiarity with Salesforce, Pardot, Demandbase, and AI-enabled marketing tools
• Experience tracking web metrics using Adobe Analytics
• Experience working in Agile marketing environments
• Strong proficiency in Microsoft tools (PowerPoint, Word, Excel, Copilot)

Benefits

• We offer competitive pay, comprehensive medical, dental and vision coverage, retirement benefits, maternity/paternity leave, flexible work arrangements, education reimbursement, wellness programs and more. Note, Citizens’ paid time off policy exceeds the mandatory, paid sick or paid time-away policy of every local and state jurisdiction in the United States.