Responsibilities

• Lead the development of integrated commerce and retail media strategies that connect client business objectives , retailer priorities, shopper behavior, eCommerce goals, and media opportunities.
• Translate complex business challenges into clear strategic recommendations, planning frameworks, and commerce roadmaps.
• Shape annual, quarterly, and campaign-level commerce planning initiatives across priority retailers, brands, and business units.
• Identify opportunities where retail media investments can accelerate sales growth, support customer priorities, drive new-to-brand acquisition, improve share performance, and strengthen retailer partnerships.
• Develop strategic POVs, recommendations, thought leadership, and planning frameworks that inform client investment decisions.
• Lead strategic retailer prioritization and investment planning across retail media networks.
• Develop budget allocation recommendations, investment rationale, and scenario planning models aligned to business objectives .
• Create retailer-specific planning approaches that reflect customer priorities, market opportunities, and commerce growth objectives .
• Connect Joint Business Plan (JBP) priorities, shopper insights, eCommerce objectives , and media opportunities into a unified planning narrative.
• Partner with client and agency leadership to evaluate emerging opportunities, innovation programs, and growth strategies across the commerce ecosystem.

Requirements

• 8+ years of experience in media strategy, digital planning, or performance marketing with a focus in c ommerce & retail media and/or shopper marketing .
• 3+ years of leadership experience managing, mentoring, or developing high-performing teams.
• Demonstrated experience developing commerce and retail media strategies across major retailers and retail media networks.
• Deep understanding of retail media ecosystems including Amazon Ads, Walmart Connect, Roundel, Kroger Precision Marketing, Instacart, Criteo, and similar platforms.
• Proven ability to translate business objectives into actionable commerce, shopper , and media planning frameworks.
• Experience leading executive-level business discussions and presenting recommendations to senior stakeholders.
• Strong analytical mindset with the ability to synthesize business, retailer, consumer, and performance inputs into strategic recommendations.
• Experience working within highly matrixed environments that include Client Service, Planning, Activation, Analytics, retailer partners, and external agencies.
• Excellent written, verbal, presentation, and storytelling skills.

Preferred

• Bachelor's degree in Marketing , Business, Communications, Analytics, or a related field preferred.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.