Director, Commerce Marketing - Grocery at The Campbell's Company | USA | $144K/yr – $199K/yr

The Campbell's Company

Director, Commerce Marketing - Grocery

USA (On-site)

$144K/yr – $199K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own omni‑channel strategy for major retailers by turning customer insights into growth through JBP and cohesive cross‑functional activation across in‑store, digital shelf, retail media, and shopper marketing.

Own omni‑channel partnerships and JBP anchored in customer insights and brand priorities.
Drive integrated commerce plans spanning store activation, digital shelf, retail media, and shopper marketing.
Own ROI for omni marketing investments and collaborate with category management to deliver customer growth.

Job Description

Responsibilities

Lead strategic relationships with major omni‑channel retail partners, serving as the primary point of contact and trusted advisor
Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities
Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing
Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration
Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth
Analyze customer and category trends to identify growth opportunities and risks
Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy
Partner closely with category management to deliver compelling insights and thought leadership to customers
Deliver annual revenue, profit, and share objectives across assigned customers
Lead, coach, and develop two direct reports and manage agency support resources

The Campbell's Company

Since 1869, we’ve been connecting people through food they love. Our history was created by remarkable people, ideas and innovations.We are stewards of amazing brands. We have a focused strategy and leading brands in our two divisions: Meals & Beverages and Snacks. We foster a culture of belonging where people come first. We live our values, always, and show great care for the communities we call home. We are passionate and relentless in our pursuit of winning with character, while setting the highest standards for performance.

Founded in 1953

Camden, New Jersey, USA

9.6K employees (589 in marketing)

www.thecampbellscompany.com