Director, Client Solutions, Analytics

Chicago, IL (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 hrs ago

Job Summary

Own ownership of client measurement initiatives and manage workstreams across teams to deliver campaign impact analytics, reporting quality, and cross-group collaboration.

Own select portfolio-level projects to client senior leadership
Drive adoption of emerging methodologies and training within Growth Analytics

Job Description

Responsibilities

Development of client-specific measurement plans
Manage the outputs of day-to-day requirements and workflow as it relates to campaign impact analytics
Responsible for the quality and actionability of campaign reports, particularly the insights and recommendations that your direct reports present to the client.
Own and present select muti-brand, portfolio-level projects to client senior media leadership
Keep client apprised of emerging measurement methodologies. Provide research vendor POVs, selection and RFPs, as appropriate
Responsible for the management and training of the Growth Analytics team in media analytics fundamentals and tools.
Responsible for the best practice application of analytics approach and benchmarks
Collaborate internally with other Initiative craft leads to ensure a data driven approach to Strategy, Communications Design and Partnerships.
Work with Initiative account management and client operations to identify opportunities to better support client needs
Contribute to new business as required

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com