Responsibilities

• Design and lead a comprehensive customer retention strategy that supports partner success and drives long-term institutional renewals.
• Partner with Customer Experience to identify at-risk customers, develop retention playbooks, and lead proactive marketing interventions.
• Launch and oversee Customer Advisory Boards and Product Feedback Councils to increase engagement, gather insights, and influence roadmap alignment.
• Develop marketing campaigns that support executive business reviews (EBRs) and clearly communicate product value and ROI.
• Own a customer referral and advocacy program that rewards engagement and amplifies satisfied partner voices in the market.
• Collaborate with Account Management and Customer Experience to embed marketing touchpoints into renewal, upsell, and expansion conversations.
• Lead the strategy to increase awareness, activation and adoption of TimelyCare services among students, faculty and staff.
• Create scalable, campus-specific engagement playbooks and plug-and-play marketing toolkits for partners.
• In partnership with Customer Experience, identify on campus event opportunities and drive the design and execution playbook.
• Oversee a content strategy tailored to student needs and aligned with key wellness moments and seasons that boost ongoing usage, health literacy and advocacy.

Requirements

• At least 10 years of marketing experience with significant exposure to both B2B and B2C marketing, including 3–5 years in a leadership role
• Bachelor’s Degree in Marketing, Business, Communications or related field. Masters preferred
• Experience working in higher education, K-12, SaaS, digital health, or student services strongly preferred, with a deep understanding of the higher education ecosystem, including how student services are evaluated and renewed
• Proven leadership in high-growth or startup environments, with a track record of successfully scaling marketing efforts and driving engagement
• Expertise in customer lifecycle marketing, customer retention marketing programs and leveraging marketing as a strategic lever in renewal and expansion conversations
• Expertise in B2C marketing strategies that drive student engagement and utilization
• Experience in multi-channel marketing, including digital marketing, content strategy and event-based activations
• Data-driven mindset, with strong analytical skills and a focus on performance measurement, optimization, and reporting
• Experience with marketing automation tools (e.g., HubSpot, customer.io), CRM platforms (Salesforce, Gainsight), and analytics tools (e.g., Google Analytics)

Preferred

• Experience in higher education, K-12, SaaS, digital health, or student services strongly preferred

Benefits

• Paid Company Holidays + No work on your birthday!
• Flexible PTO + Volunteer Time Off (VTO) as an organization to give back to the community
• Variable bonus eligibility on a quarterly basis
• Company-sponsored Health Insurance (Medical, Dental, Vision) + Pet Insurance
• Company-paid group Life Insurance + Company-paid Short Term Disability
• Concierge benefit support services
• 401(k) with employer match
• Free access to TimelyCare virtual medical and mental health support
• Mission-Driven Purpose with a Supportive Team Culture