Responsibilities

• Strategic Growth & Acquisition Leadership
• Own the end-to-end customer acquisition strategy across all business lending products, including demand generation, lead acquisition, conversion optimization, and portfolio growth
• Develop and execute multi-quarter and multi-year acquisition roadmaps aligned with business objectives, lending product strategies, and growth targets
• Establish customer acquisition goals, performance metrics, and optimization frameworks to maximize marketing effectiveness and lending volume
• Marketing & Channel Management
• Lead acquisition efforts across digital marketing channels, including paid search (SEM), paid social, affiliates, SEO, display, and emerging acquisition platforms
• Manage and optimize acquisition budgets to achieve customer growth, cost efficiency, and return-on-investment objectives
• Oversee campaign development and execution from strategy through launch, testing, measurement, and optimization
• Customer Experience & Conversion Optimization
• Identify opportunities to improve the end-to-end borrower journey and digital application experience

Requirements

• 10+ years of experience leading acquisition, growth, digital marketing, or customer lifecycle strategies
• 5+ years of experience within a bank, fintech, online lender, marketplace lender, payments company, or other regulated financial services organization
• Demonstrated experience marketing lending products, including small business loans, lines of credit, commercial lending products, consumer lending products, or payment solutions
• Experience leveraging data, AI, predictive modeling, and customer segmentation to improve acquisition performance and campaign ROI
• Demonstrated experience in executive communication and stakeholder management skills, with experience influencing senior leaders and cross-functional teams
• Experience managing multi-channel digital acquisition programs including SEM, SEO, paid social, affiliate marketing, partnerships, and performance media
• Deep understanding of the lending lifecycle, including customer acquisition, underwriting, onboarding, servicing, retention, and portfolio growth
• Solid understanding of banking regulations, fair lending requirements, UDAAP, privacy requirements, and compliance considerations within marketing and customer acquisition
• Expertise in conversion rate optimization, customer journey mapping, and digital funnel management
• Proven ability to partner effectively across Product, Analytics, Risk, Compliance, Technology, and/or Operations organizations

Preferred

• Experience working within both traditional banking and fintech environments, with a solid understanding of the strengths, capabilities, and operating models of each
• Experience launching or scaling digital lending products, including SMB lending, business lines of credit, embedded finance, marketplace lending, or digitally originated commercial lending products
• Experience supporting partnerships with fintechs, digital distribution partners, referral marketplaces, or embedded lending channels
• Experience building and leading high-performing acquisition marketing teams within rapidly growing financial services organizations
• Familiarity with modern fintech acquisition technologies, customer data platforms, marketing automation tools, and digital analytics platforms
• Proven strategic thinker with a demonstrated track record of driving customer acquisition, portfolio growth, and digital transformation initiatives

Benefits

• a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements)