Director of Business Development and Marketing

Richmond, VA (On-site)

Salary Not AvailableDirector/Executive10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive the firm’s growth by leading strategy, marketing, and business development for a mid-sized law firm.

  • Own the firmwide BD strategy and cross-sell programs to grow revenue
  • Must-have: 10+ years in professional services BD/marketing
  • Standout: Leadership of cross-functional teams and budget planning

Job Description

Responsibilities

  • Partner with attorneys, Group Leaders, and the Board of Directors to design and execute strategic business development initiatives aligned with the firm’s long-term growth objectives
  • Lead the development and execution of the firmwide business development strategy, including cross-selling initiatives and key client programs to drive revenue expansion
  • Advise and empower attorneys and practice teams to identify, pursue, and convert high-value business opportunities, strengthening existing client relationships and expanding into new markets
  • Provide strategic direction and executive-level guidance on the development of client proposals and presentations to enhance win rates and market positioning
  • Oversee the strategic planning and execution of events, seminars, webinars, CLE programs, and client engagement activities that advance the firm’s growth and brand objectives
  • Serve as a trusted advisor to attorneys on marketing and business development strategies and best practices to elevate individual and practice performance
  • Direct the development and application of competitive intelligence and market insights to inform strategic decision-making and positioning
  • Maintain and optimize client contact data to support targeted, effective, and compliant external communications initiatives
  • Lead, develop, and oversee a high-performing marketing team, fostering a culture of accountability, collaboration, and continuous professional growth
  • Direct and optimize relationships with agencies, media partners, vendors, and contractors to ensure effective execution of firm growth initiatives and maximize return on investment

Requirements

  • Bachelor’s degree in Marketing, Public Relations, Business Administration, or related field
  • 10+ years of relevant experience in a professional services environment
  • Proven ability to drive revenue growth and business development outcomes
  • Strong relationship development and management skills
  • Excellent written, communication, and interpersonal skills
  • Advanced organizational, time management, and project management capabilities
  • Demonstrated ability to execute detailed initiatives while partnering with leadership on strategy
  • Prior team leadership experience, including oversight, coaching, and talent development
  • Strategic and creative thinking with strong judgment and decision-making skills
  • Experience working with senior leadership in a professional services environment
Sands Anderson PC logo

Sands Anderson PC

Sands Anderson's Virginia and North Carolina attorneys offer a comprehensive range of transactional and litigation legal services to businesses, business owners and company executives, financial institutions, governments, healthcare providers, professional service firms and practitioners, individuals and insurers.

Richmond, Virginia, USA
179 employees (3 in marketing)

Traffic Signals

Monthly Visitors
5.9K
Traffic Source Mix
Search
31.7%
Direct
54.6%
Referral
4.9%
Social
7.6%
Paid
1.1%

Headcount Trend

Current headcount: ~180

Marketing Team

Marketing Team Size
3 (2% of company)