Responsibilities

• Serve as a strategic communications partner to the Vice President of Marketing and brand leads, ensuring alignment between Green Thumb’s corporate narrative and the storytelling of its House of Brands – to strengthen awareness, trust, love, and differentiation across consumer and potential partner audiences.
• Lead the development of earned media and PR strategies across Green Thumb brands in concert with agency partners and brand leads
• Handle sensitive or proprietary company information; Proactively plan against and advise leadership during challenges and crises.
• Own brand partnerships strategy, acquisition, and execution across the full portfolio of GTI brands in concert with brand leads
• Develop pitch materials and strategies to help secure brand partners in a complicated and changing regulatory environment and overcome partner category concerns
• Support brand leads ensuring all communication plans are executed on strategy, on time, and on budget
• Oversee and guide the day-to-day proactive pitching and fulfillment of local and national media requests, speaking engagements, appearances, and major news pieces around brand strategies or activities, providing counsel, training, responses, and talking points when appropriate.
• Draft, edit and continuously improve communications strategy and messaging materials, including press releases, briefing documents, FAQs and fact sheets for external audiences (media releases, speeches, bylines, etc.).
• Support corporate communications team including quarterly earnings, updates to investor presentations and the annual report and CEO letter. Act as liason between brand teams and corporate communications team.
• Oversee the monitoring and tracking of media coverage and mentions for stakeholders including senior leadership teams and board directors.

Requirements

• 10+ years of experience in lifestyle & brand PR/ communications
• Bachelor’s degree required; degree in Communications or related field preferred
• Proven track record of building and implementing successful brand communications strategies
• Demonstrated success managing communications for multiple consumer brands within a single organization.
• Demonstrated ability to create B2B brand partnerships that drove brand awareness
• Ability to build cross-functional relationships and interact successfully at all levels of the company
• Experience selecting, directing and managing communication agencies
• Critical thinker with superb storytelling, writing, editing and presentation skills
• Highly motivated, self-directed, innovative and able to work independently or among teams with keen judgement, common sense and resourcefulness
• Possesses a strong sense of urgency and thrives in a demanding, fast-paced environment

Preferred

• Bachelor’s degree preferred
• Experience in building partnerships for brand partnerships (B2B) and navigating regulatory environments preferred