Responsibilities

• Brand strategy and positioning: Define and evolve Workiva's brand positioning and corporate narrative: category framing, platform story, and sharp differentiation into a cohesive messaging system that travels across every touchpoint. Translate company strategy into clear, compelling market positioning. Build a strategy for growing Workiva's awareness and share of voice in our category, so that when buyers think of financial reporting, GRC, or sustainability, they think of Workiva first.
• Brand architecture, naming, and portfolio: Define Workiva's brand architecture and naming strategy. Partner with Product Marketing to develop and govern a clear, consistent naming and nomenclature system across products and experiences that scales as the portfolio grows, and reinforces the master brand.
• Campaign strategy and management: Provide executive oversight and strategic direction for the brand campaign function, ensuring alignment with broad company objectives. Establish the vision, priorities, and operational standards for integrated marketing initiatives.
• Brand measurement and insights: Build and own Workiva's brand measurement architecture, including brand health tracking, campaign effectiveness measurement, and the internal Brand Index. Connect brand metrics to real business outcomes: awareness, perception, pipeline, and retention. Turn raw data and research into sharp, actionable insights that give leadership a clear pulse on how customers, prospects, and the market perceive us. Deliver executive-ready reporting that makes brand investment quantifiable and defensible.
• Brand management and governance: Own Workiva's brand standards, guidelines, and governance framework. Drive consistent brand expression across marketing, product, people and culture, and sales. Build scalable tools and enablement programs that make it easy for every team — globally and in every language — to show up as one brand.
• AI-Forward Brand Systems: Leverage AI tools to develop brand strategies and scalable frameworks designed for speed, efficiency and impact. Future-proof how Workiva’s brand operates in a fast-moving marketing landscape.
• Team leadership Lead and develop a team of brand and marketing professionals. Set direction, build capability, and create a high-performance culture that balances strategic rigor with executional excellence.

Requirements

• 10+ years in brand strategy, integrated marketing strategy, or enterprise campaign strategy, in-house or at agency
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Demonstrated experience leading and developing teams
• Proven experience in B2B SaaS or platform companies at enterprise scale
• Track record defining brand narratives, positioning, and messaging systems
• Experience owning brand measurement frameworks and connecting brand metrics to business outcomes
• Strong ability to influence senior stakeholders across multiple functions
• Experience building or evolving a category-defining brand platform
• Experience managing agency relationships across creative, research, and media
• Ability to dive into market data and research and identify which insights actually matter — and translate them into a clear, compelling narrative for designers, writers, and executives alike

Preferred

• Demonstrated experience leading and developing teams
• Proven experience in B2B SaaS or platform companies at enterprise scale
• Track record defining brand narratives, positioning, and messaging systems
• Experience owning brand measurement frameworks and connecting brand metrics to business outcomes
• Strong ability to influence senior stakeholders across multiple functions
• Experience building or evolving a category-defining brand platform
• Experience managing agency relationships across creative, research, and media
• Ability to dive into market data and research and identify which insights actually matter — and translate them into a clear, compelling narrative for designers, writers, and executives alike
• Experience governing naming and brand architecture at scale across a growing product portfolio
• Familiarity with brand governance at global scale across multiple languages and regions

Benefits

• ✅ Salary range in the US: $154,000.00 - $250,000.00 ✅ A discretionary bonus typically paid annually
• ✅ Restricted Stock Units granted at time of hire
• ✅ 401(k) match and comprehensive employee benefits package