Responsibilities

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.
• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.

Requirements

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, brand narrative development, storytelling strategy, or a closely related audience-centric discipline.
• Proven track record leading strategy for complex, multi-channel brand ecosystems where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
• Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution and consistent brand story expression.
• History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys not one-off initiatives or isolated campaign narratives.
• Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
• Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind including brand story and experience frameworks.
• Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes and narrative cohesion.
• Confident presenting to senior clients and shaping how they think about their brand’s role in people’s lives and business performance through experience and story, not just messaging.
• Human-centered, curious, empathetic, and pattern-oriented.
• Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources.

Preferred

• Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data
• Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind including brand story and experience frameworks
• Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes and narrative cohesion
• Confident presenting to senior clients and shaping how they think about their brand’s role in people’s lives and business performance through experience and story, not just messaging
• Human-centered, curious, empathetic, and pattern-oriented
• Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources
• Balances strategic rigor with creative intuition and narrative sensibility
• Energized by ambiguity, vision-setting, and elevating the work of teams through insight and learning and through stronger brand and experience storytelling.

Benefits

• Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP
• 401(k) with company match and immediate vesting; HSA and FSA options
• College savings and student loan repayment programs
• Paid parental leave; generous PTO, nine company holidays, and one floating holiday
• Cell phone stipend; well-being and professional development programs
• Benefits are subject to applicable plan terms and eligibility requirements.