Responsibilities

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion through clearer narrative direction and experience design choices.
• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, brand narrative systems, and measurement work together in an integrated offering.
• Client partnership & business impact: Clients view you as a trusted strategic partner who helps them see their business and customers more clearly and make more informed decisions. Strategic thinking drives longer-term relationships, deeper scope, and more meaningful influence by connecting insight, experience, and results through differentiated brand storytelling and experience strategy. Your work contributes to stronger client outcomes and reinforces SiaX’s reputation for insight-led, integrated strategy and experience-driven brand storytelling with measurable impact.

Requirements

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, brand narrative development, storytelling strategy, or a closely related audience-centric discipline.
• Proven track record leading strategy for complex, multi-channel brand ecosystems where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
• Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution and consistent brand story expression.
• History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys not one-off initiatives or isolated campaign narratives.
• Skills: Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
• Skills: Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind including brand story and experience frameworks.
• Skills: Guided creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes and narrative cohesion.
• Skills: Confident presenting to senior clients and shaping how they think about their brand’s role in people’s lives and business performance through experience and story, not just messaging.
• Mindset: Human-centered, curious, empathetic, and pattern-oriented.
• Mindset: Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources.

Benefits

• Competitive Compensation
• - Annual base salary starting at $180,000-$190,000 commensurate with experience and qualifications
• - Annual performance based discretionary bonus
• Robust Health Coverage
• - 3 Medical plans
• - Dental and Vision
• - Life, AD&D and other voluntary insurance
• Tax-Advantaged Accounts
• - 401K retirement plan
• - 4% matching and 100% vested upon enrollment