Responsibilities

• Synthesize market research to identify unique insights that will inspire and guide the development of innovative brand strategies marketing ideas.
• Identify high-impact opportunities to drive brand growth.
• Develop clear creative briefs with focused strategic insights and business rationale
• Manage the annual brand planning process across a large, complex, multi-indication brand.
• Lead and facilitate workshops to generate new thinking and improved business strategies
• Build productive collaboration and enable successful teamwork across fields.
• Demonstrate the impact of Brand Strategy by creating demand for its contributions.
• Remain on top of trends in healthcare, pharma and the medical industry.
• Manage and mentor junior strategists/planners.

Requirements

• Bachelor’s degree required, preferably within business, advertising, marketing, communications, psychology, or related field. MBA a plus.
• At least 7 years’ experience in marketing, brand strategy, or strategic services organizations (e.g., advertising agency brand strategy group, management consulting, brand strategy firm, or pharmaceutical company in a marketing role).
• Strong awareness of brand strategy frameworks and process, with the ability to create compelling recommendations to drive business objectives.
• Familiarity with segmentation, analytics, and media research tools is a plus.
• Exceptional customer insight skills and intuitive ability to understand audience motivations.
• Ability to distill complex research into actionable insights.
• An ability to integrate multiple perspectives.
• Strong communication, writing, and influence skills.
• An independent problem solver who works well in a collaborative, cross-functional environment.
• Inspirational leadership style and a passion for pharmaceutical marketing.

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off