Director, Brand Strategy

New York, USA (Hybrid)

$150K/yr – $165K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own the brand narrative and market presence for a newsroom-driven organization, shaping messaging, partnerships, and cross-channel distribution to build trust and expand reach.

  • Brand Leadership: Own brand campaigns, messaging calendar, and moments that resonate with audiences across paid, owned, and earned channels.
  • Partnerships & Collaboration: Identify brand partnerships and manage agency partners and newsroom/marketing teams for aligned storytelling.
  • Strategic Execution: Drive cross-functional execution from ideation to activation, ensuring independence and mission alignment while maximizing distribution.

Job Description

Responsibilities

  • find new audiences, earning even more trust in Times journalism.
  • Help develop press- and social-worthy brand moments that garner outsized attention and reach.
  • Own and maintain a brand messaging calendar, including identifying cultural and consumer-facing moments that are promising opportunities.
  • Identify and develop brand partnerships with similarly-aligned organizations, groups and individuals.
  • Lead the day-to-day management of agency partners, ensuring they deliver best-in-class execution.
  • Develop and maintain relationships with communications, marketing and newsroom teams to ensure messaging is getting maximal distribution on paid, owned and earned channels.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.

Requirements

  • 10+ years of experience in brand, marketing, or communications.
  • Experience ideating and executing brand campaigns and activations that show real impact.
  • Experience overseeing brand projects from ideation to completion.
  • Experience delivering inspirational creative briefing and strategy with an eye toward execution.
  • Deep understanding of the brand and media landscape, as well as a strong interest in the news.

Preferred

  • Editorial or newsroom experience.

Benefits

  • medical, dental and vision benefits
  • Flexible Spending Accounts (F.S.A.s)
  • a company-matching 401(k) plan
  • paid vacation
  • paid sick days
  • paid parental leave
  • tuition reimbursement
  • professional development programs
The New York Times logo

The New York Times

4.1 Glassdoor

The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

Founded in 1851
New York, NY, US
10K employees (4,734 in marketing)
73% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
713.1K
Monthly Google Ads Budget
$2.9M
Traffic Source Mix
Search
48.1%
Direct
39.3%
Referral
8%
Social
4%
Paid
0.5%

Headcount Trend

Current headcount: ~11.1K

Marketing Team

Marketing Team Size
3,576 (32% of company)
Median Career Experience
15 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
5

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