Director, Brand Strategy & Insights

Charlotte, NC (Remote)

$110K/yr – $125K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

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Job Summary

Own brand strategy leadership and cross-functional collaboration to deliver insight-driven branding work and support growth of client engagements.

  • Must-have: 5+ years of agency strategy experience with pharmaceutical/healthcare exposure.
  • Standout: Proven ability to win new business and run cross-functional strategy workshops.

Job Description

Responsibilities

  • Provide training and mentorship to brand strategy and cross-functional teams on core strategic principles, best practices, and the role of strategy in informed decision-making
  • Identify opportunities to optimize processes and elevate deliverables to better meet client needs, including the development and implementation of new offerings
  • Cultivate strong client relationships that build trust, deepen partnerships, and unlock new business opportunities
  • Partner closely with Business Development and Marketing to identify, shape, and generate new Strategy engagements
  • Lead and strengthen the partnership between Strategy and Insights (both within Addison Whitney and across Syneos Health) to establish research best practices and deliver exceptional, insight-driven work
  • Develop and facilitate high-impact meetings and workshops, driving alignment and securing cross-functional buy-in across client teams
  • Synthesize complex research into clear, actionable insights and implications that directly inform and elevate brand development
  • Demonstrate consistent success in winning new business while exceeding client expectations
  • Maintain a strong pulse on the evolving landscape of branding tools and assess their relevance and application within our strategic and design approach

Requirements

  • Minimum of 5+ years of strategy experience within an agency
  • Pharmaceutical, healthcare, or medical experience
  • Bachelor’s degree in related field required

Preferred

    Benefits

    • Health benefits to include Medical, Dental and Vision
    • Company match 401k
    • flexible paid time off (PTO) and sick time
    • The benefits for this position will include a competitive compensation package
    Addison Whitney, now AW logo

    Addison Whitney, now AW

    3.0 Glassdoor

    AW, powered by Syneos Health, is a global branding agency specializing in verbal and visual branding, brand strategy, and market research. Since 1991, we’ve partnered with clients across industries to awaken some of the world’s most recognizable and resonant brands. What sets us apart is a deeply immersive, insight-driven process designed to uncover what makes your brand unforgettable. Headquartered in Charlotte, NC, with offices worldwide, we inspire the brands that inspire the future. Let's awaken what's next: www.addisonwhitney.com

    Founded in 1991
    Charlotte, North Carolina, USA
    57 employees (16 in marketing)
    0% recommend to a friend
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