Responsibilities

• Champion the execution of Empowered's brand strategy, ensuring every initiative strengthens our brand and supports our mission, organizational priorities, and long-term growth.
• Serve as the steward of the Empowered brand, guiding how it is expressed consistently across marketing, products, partnerships, educator communications, events, donor communications, and internal initiatives.
• Partner with leaders across the organization to align priorities, messaging, and experiences so every touchpoint reflects a cohesive and authentic Empowered brand.
• Identify opportunities to extend the reach and impact of our brand through Stand Together, strategic partnerships, and emerging market trends.
• Equip teams with the messaging, tools, and frameworks they need to confidently represent the Empowered brand and deliver a consistent experience.
• Foster a culture of creativity and thoughtful experimentation that keeps the Empowered brand relevant, engaging, and inspiring.
• Lead the planning and execution of high-impact marketing campaigns that inspire educators, strengthen engagement, and advance Empowered's strategic priorities.
• Guide Empowered's content and social media strategy, ensuring every channel delivers valuable, authentic content that builds trust, deepens relationships, and reinforces our brand.
• Align with our growing network of strategic partners that expand Empowered's reach, amplify our message, and create new opportunities for collaboration.
• Champion storytelling across the organization by capturing and sharing the real experiences, successes, and impact of Empowered educators, partners, and students.

Requirements

• 7+ years designing thoughtful digital experiences that blend brand strategy, user experience, and visual design.
• Demonstrated exceptional work across brand identity, websites, digital products, and marketing campaigns.
• Strong understanding of UX principles, information architecture, responsive design, accessibility, and user-centered design.
• Experience designing for multiple digital channels, including websites, email, social media, and other brand touchpoints.
• Proficiency with modern design tools (such as Figma and Adobe Creative Suite) and experience collaborating closely with developers to bring designs to life.
• Strong communication and collaboration skills with the ability to influence across teams and incorporate feedback thoughtfully.
• Curiosity, empathy, and a systems-thinking mindset that allows you to connect user needs, business goals, and brand strategy.
• Enthusiasm to contribute to Stand Together's vision and principled approach to solving problems, and a commitment to stewarding our culture , which champions values including transformation and innovation, entrepreneurialism, humility, and respect.

Preferred

• Ability to think strategically while executing with a high level of craft and attention to detail.
• A willingness to boldly challenge the organization’s thinking about our teachers’ digital experience.
• Experience in education, mission-driven organizations, nonprofits, or community-centered work.

Benefits

• Competit i ve benefits : Enjoy a 6% 401(k) match with immediate vesting, flexible time off, comprehensive health and dental plans, plus wellness and mental health support through Peloton and Talkspace.
• A meaningful career: Join a passionate community of over 1,300 employees dedicated to improving lives and driving innovative solutions to complex social challenges.
• Commitment to growth: Thrive in a non-hierarchical environment that empowers employees to discover, develop and apply their unique talents.
• Competitive compensation: Our approach rewards the value you create through competitive salaries and bonus opportunities, allowing you to share in the success you help drive.
• $130,000 - $170,000 a year
• For this role, the anticipated base salary range is $130,000–$170,000 per year. This role may also be eligible for additional bonus or variable compensation designed to align total compensation with an employee’s overall contribution.
• We believe incentives matter. Our Principles-Based Management™ (PBM) compensation philosophy is grounded in an individualized approach that rewards the long-term value each person creates for the organization. Compensation decisions are informed by a variety of factors, including relevant experience, capabilities, demonstrated skills, role responsibilities, and expected contribution. Consistent with this approach, compensation may vary within or outside of the anticipated range based on these considerations.
• Our Values: Working for an organization within the Stand Together philanthropic community is different from many other places. The culture is deeply rooted in Principle Based Management® (PBM®), a framework guided by the principles that drive human progress, such as dignity, openness, and bottom-up empowerment. PBM® empowers employees to be entrepreneurial, to innovate, and to continually drive transformation.
• We believe diversity fuels creativity, broadens knowledge, and helps drive success. That is why we’re proud to be an Equal Opportunity Employer and strive to treat all employees and applicants with honesty, dignity, and respect.