Responsibilities

• Concept and oversee execution of Zola's brand marketing campaigns (B2C and B2B), using a blend of consumer insights, timely cultural insights, Zola data and product initiatives, and a deep understanding of our brand identity.
• Oversee social media at Zola, leading a team of content creation all-stars in developing social strategies that cut through the clutter and bring Zola's brand to life
• Lead the development and amplification of an influencer strategy that spans multiple social channels. Build a best-in-class program by partnering with the most relevant influencers in new, creative ways.
• Oversee a press strategy designed to drive media coverage and cultural relevance; connect the dots between Zola product and marketing initiatives and press "hooks"
• Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
• Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
• Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength
• Partner with Creative to develop and refine brand-level copy across campaigns, social, and key marketing placements, ensuring Zola's voice comes through clearly and consistently at every customer interaction