Director of Brand Marketing at Zola | New York, USA | $165K/yr – $180K/yr

Zola

Director of Brand Marketing

New York, USA (Hybrid)

$165K/yr – $180K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand marketing leadership for Zola across B2C and B2B campaigns, social, influencer, and press to elevate storytelling and brand consistency.

Must-have: 8–10 years of brand marketing experience (or MBA) and proven cross-functional campaign leadership.
Standout: Deep social fluency with team leadership and a track record turning insights into bold brand executions.

Job Description

Responsibilities

Concept and oversee execution of Zola’s brand marketing campaigns (B2C and B2B), using a blend of consumer insights, timely cultural insights, Zola data and product initiatives, and a deep understanding of our brand identity.
Oversee social media at Zola, leading a team of content creation all-stars in developing social strategies that cut through the clutter and bring Zola’s brand to life
Lead the development and amplification of an influencer strategy that spans multiple social channels. Build a best-in-class program by partnering with the most relevant influencers in new, creative ways.
Oversee a press strategy designed to drive media coverage and cultural relevance; connect the dots between Zola product and marketing initiatives and press “hooks”
Partner with internal teams (creative, product, customer service, etc.) to ensure brand consistency across the full customer journey
Act as a key stakeholder in integrated campaign development, helping shape narratives that support performance and brand goals
Represent the voice of the customer across the organization, advocating for storytelling, consistency, and brand strength
Partner with Creative to develop and refine brand-level copy across campaigns, social, and key marketing placements, ensuring Zola's voice comes through clearly and consistently at every customer interaction

Requirements

8-10 years of brand marketing experience at consumer-facing brands or agencies (or less, with an MBA)
Strong fluency in social strategy. You’re “chronically online” and extremely passionate about staying on top of evolutions in consumer behavior on new and emerging social channels.
Proven experience managing social media and PR teams (internal or agency-side)
Strong strategic thinker with the ability to turn insights into compelling, creative brand executions
Track record of managing complex cross-functional campaigns with clear ROI
Excellent communication and presentation skills; comfortable working closely with executives and external partners
A deep comfortability with getting scrappy, moving quickly, rolling up your sleeves, and figuring things out

Preferred

Passion for weddings, events, or consumer lifestyle categories a plus

Zola

2.7 Glassdoor

We're Zola, the wedding company that’ll do anything for love, and we're reinventing the wedding planning and registry experience. Wherever love leads you—from engagement to wedding and decorating your first home—we’re there, combining compassionate customer service with modern tools and technology.Founded by many of the early team members from Gilt Groupe, Zola is recognized as today’s fastest growing wedding registry. With the launch of Zola Weddings, the company is now poised to become a dominating player in the wedding industry.Visit zola.com for more information.

Founded in 2013

New York, New York, USA

214 employees (34 in marketing)

www.zola.com

26% recommend to a friend

68% CEO approval