Director, Brand Marketing & Strategy - Shingles at GSK | Philadelphia, PA

Director, Brand Marketing & Strategy - Shingles

Philadelphia, PA (On-site)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive and shape GSK’s vaccine-brand strategy with cross-functional leadership, performance monitoring, and long-range planning to align with business goals.

Must-have: 8+ years in marketing with strategy/forecasting experience
Standout: cross-functional leadership and long-range forecasting/operational planning

Job Description

Responsibilities

drive the strategic direction of GSK’s brand marketing initiatives
manage cross-functional alignment and ensure the integration of comprehensive strategies that enhance brand visibility and foster growth across multiple channels
conduct market and landscape assessments to understand the competitive environment and identify growth opportunities
define and monitor leading and lagging indicators to assess and drive brand performance, ensuring alignment with overarching business goals
report directly to the Senior Director of Brand Marketing, Adult Vaccines
Establish and refine the brand’s value proposition, ensuring it resonates with all relevant customer groups and differentiates the brand in the market
Lead the development of the customer funnel and journey, iterating to ensure GSK remains responsive to market demands and changes
Develop and maintain the brand book to ensure consistent messaging and brand identity
Engage with the Global Brand team to align on strategy, landscape assessment, long-range forecasting, and other key topics
Lead long-range forecasting, Strategic and Operational planning to align marketing strategies with business objectives and market dynamics

Requirements

Bachelor’s degree
8+ years marketing or other relevant commercial experience
Minimum of 2 years of strategy development and/or forecasting
Minimum 1 year experience with lifecycle planning/business analysis
Minimum 1 year experience in Pharmaceutical Marketing

Preferred

MBA or master’s degree in marketing or related disciplines
Experience in vaccines strongly preferred
Proficiency in digital marketing
Experience in utilizing AI to understand customers, create campaigns, and continuously refine and modify to maximize impact in the market
Ability to understand and influence consumer mindsets and experiences
Experience in market research, marketing promotions, strategy, tactics, and resource allocation
Practical experience with prescription brand marketing principles
Ability to motivate, lead, and influence across various levels and functions
Excellent communication (written & verbal), interpersonal influence, and prioritization skills
Strong business acumen and demonstrated analytical skills