Responsibilities

• Oversee and manage the development, refinement and implementation of all areas of PVA’s brand identity.
• Develop and implement comprehensive brand strategy that leverages all areas of PVA’s impact to communicate organizational value proposition to both internal and external stakeholders.
• Ensure consistent brand messaging and positioning across all marketing channels.
• Develop and maintain PVA’s brand guidelines and standards.
• Analyze PVA brand performance data to identify trends, opportunities, and areas for improvement.
• Collaborate with the Communications and Marketing team to develop innovative brand materials.
• Collaborate with other leaders across the organization to ensure all marketing initiatives and deliverables adhere to the branding guidelines.
• Develop and implement a rolling 3-year calendar of key branding initiatives.
• Develop the annual Communications and Marketing Budget in Coordination with other Communications and Marketing Leaders.
• Any other duties or projects assigned.

Requirements

• A bachelor’s degree in marketing, business administration, communications, or a related field is required.
• Master’s degree in Marketing, Branding or Communications is preferred.
• Minimum 10 years’ experience in Branding and Marketing, with agency or Fortune 500 branding experience preferred.
• Minimum 7 years people management experience.
• Proven experience building brands and results-oriented marketing plans. Familiarity with brand fundamentals and the execution of national brand strategies.
• Comfort with the co-creation processes and an understanding that great outcomes are made possible with strong partnerships with stakeholders.
• Strong management and leadership skills with demonstrated ability to provide oversight and direction for numerous activities simultaneously.
• Travel approximately 10% of the time

Preferred

• AMA, ANA or AIPMM certification a plus

Benefits

• Hybrid work schedule: Working 2 days in the office and 3 days remotely.
• Employer-Paid Benefits – Employer-paid benefits like Medical Insurance, Basic Life Insurance, and Long-term Disability.
• Healthcare Insurance – Affordable Medical, Vision, and Dental options for team members and their families.
• Optional Insurance – Including Accident, Critical Illness, Short-Term Disability, and more.
• 401k Match–401k retirement savings plan with a guaranteed employer contribution and matching option.
• Tuition Reimbursement – We empower our team to be the very best they can be by offering a competitive reimbursement plan for education related to your role.
• Work-Life Balance – We honor 14 paid holidays, vacation leave starting at 15 days per year, and sick leave with no limit on the amount to be accrued.
• Additional Benefits –Health Savings Account with an employer contribution, Parking & Transit Spending Accounts, Flexible Spending Accounts, TicketsAtWork Membership, and more!