Director, Brand Marketing

New Jersey, USA (Hybrid)

$171K/yr – $213K/yrDirector/Executive8+ years expFull time

Posted 12 days ago

Job Summary

Own and coordinate cross-functional analyses of marketplace, customer, and competitive insights to guide Sr. Management and Sales, with a focus on planning, forecasting, and prioritizing initiatives.

  • Lead synthesis of market trends and insights to shape strategy and support new business opportunities.
  • Drive simulations and forecasting to enable data-driven prioritization and activation decisions.

Job Description

Responsibilities

  • Increase the organization’s agility and responsiveness by collecting, sharing and providing recommendations on marketplace, customer and competitive insight/threats to Sr. Management, RxLT and Sales teams across all channels & customer types
  • Identifies, develops & implement process to provide high quality HCP prescriber targets aligned with marketing strategies. Inform sales strategies for implementation
  • Manage business & financial simulations at a corporate level for senior management decision support regarding account and initiative prioritization and activation
  • Leads evaluation of healthcare and competitive landscape, identifying insights impacting brand and channel strategy execution
  • Leads advanced planning, analysis, solution development and communication of healthcare market trends in support of internal strategies, new business development opportunities and market growth & optimization assessments
  • Assist Sales division in identifying potential trends in sales force execution, the marketplace and influence evolution in strategy and deployment. Share key learnings, best practices to help shape strategies
  • Partner with Market Access and Sales divisions to help evolve prescriber and payer strategies, new business opportunities and value propositions across the care continuum
  • Partner with Business Development to manage business & financial simulations at a corporate level for senior management decision support regarding account and initiative prioritization and activation
  • Serves as interface between sales execution and marketing strategies with new business wins and product. Actively participates in all relevant meetings
  • Manage the coordination of customer prioritizations and relevant marketing messages

Requirements

  • Bachelor’s degree in business or related medical field
  • 8+ years’ experience in Marketing Commercial Operations including strategy development, execution, and measurement in pharma/medical industry
  • Managing transversal business activities, successfully working in international and cross-functional matrix environments
  • This position will require up to 30% travel

Preferred

  • MBA strongly preferred
  • Broad multi-functional experience including experience in Sales, Marketing, Sales Operations and/or Account Management
  • Ability to develop strategy and plans with the greatest business impact collaboratively with internal and external partners
  • Proven track record of execution excellence
  • Proven ability to make complex decisions when dealing with ambiguity
  • Ability to link strategy to clearly actionable initiatives
  • Ability to understand and anticipate needs from health care providers and decision makers at national and local levels
  • Sense of urgency to deliver both short-term and long-term results
  • Team player with a proactive and collaborative approach
  • Strong ability to work across functions

Benefits

  • Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits

Salaries

Posted range

$171K/yr – $213K/yr

Taken straight from the job posting.

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Director, Brand Marketing

Nestle Operational Services Worldwide SA · New Jersey, USA · Hybrid