Responsibilities

• Lead global brand campaigns
• Own the global brand campaign plan, from audience priorities and channel selection to delivery and measurement.
• Coordinate advertising, social media and sponsorship, working with creative teams to develop a consistent campaign approach.
• Integrate sponsorships and partner programs into relevant campaigns to extend their reach and strengthen their impact.
• Shape campaign narratives and refine copy to ensure clear messaging, a consistent brand voice and relevance to target audiences.
• Work with local teams to adapt global campaigns to market priorities and budgets while maintaining brand consistency.
• Apply campaign results and audience insights to improve planning, creative development and channel performance.
• Build the global in-house paid media team and define planning and buying responsibilities across internal teams and agencies.
• Set the global paid media strategy and oversee delivery against agreed brand and business objectives.
• Allocate investment across LinkedIn, search, programmatic advertising and video, adjusting spend based on performance.

Requirements

• At least 12 years of brand or marketing leadership experience in B2B or professional services, including five years at Director level or equivalent leading a multidisciplinary function.
• Experience building and running an in-house paid media function, covering team structure, media buying, tools and platform relationships.
• Experience leading brand campaigns across multiple markets, balancing brand consistency with local adaptation.
• Experience improving social media performance and demonstrating its contribution to brand objectives and pipeline development.
• Experience managing activation budgets across markets and reallocating investment based on performance.
• Strong storytelling and copywriting skills, with the ability to turn complex business ideas into clear, compelling campaign messages.
• Experience developing measurement frameworks that connect brand and campaign investment to pipeline and revenue, and presenting findings to senior leadership.