Director, Brand Marketing

Chicago, IL (On-site)

$178K/yr – $223K/yrDirector/ExecutiveFull time

Posted 3 months ago

Job Summary

Own the Breakfast daypart strategy and annual planning, lead cross-functional initiatives, and drive performance reporting and growth.

  • Own the Breakfast daypart performance and growth plan.
  • Lead annual Breakfast plan development and cross-functional integration.
  • Establish innovation cadence including core extensions, LTOs, and new platforms.

Job Description

Responsibilities

  • Strategic Planning Leadership
  • 3-Year Strategic Planning
  • - Partner with Strategy Planning and Calendar teams to define the long-term strategic roadmap for the Breakfast daypart.
  • - Establish a clear innovation cadence (core extensions, LTOs, and new platforms) required to drive sustained growth.
  • - Define where and how Breakfast should play to win across occasions, audiences, and menu platforms.
  • Annual Planning
  • - Lead development of the annual Breakfast plan, including both on- and off-calendar initiatives to deliver business targets.
  • - Own the Annual Business Review for Breakfast, including:
  • - Consumer insights and problem definition (in partnership with Audience and Insights teams)
  • - Identification of key “jobs to be done”

Requirements

  • Insight-Led Storyteller
  • Strategic Thinker with a Bias for Action
  • Creative Problem Solver
  • Exceptional Cross-Functional Leader
  • People Leader & Team Builder
  • Innovation Mindset with Operational Discipline
  • Customer-First Orientation

Benefits

  • benefits eligible: This position offers health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
  • sabattical program
  • tuition assistance
  • flexible work arrangements
  • Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
  • Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.
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McDonald's Corporation

3.6 Glassdoor

McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries. More than 90% of McDonald’s restaurants worldwide are owned and operated by independent local business men and women. McDonald's & our franchisees employ 1.9 million people worldwide.We serve the world some of its favorite foods - World Famous Fries, Big Mac, Quarter Pounder, Chicken McNuggets and Egg McMuffin. To learn more about the company, please visit www.aboutmcdonalds.com.

Founded in 1955
Chicago, Illinois, USA
300K employees (11,532 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$178K/yr – $223K/yr

Taken straight from the job posting.

See all McDonald's Corporation salaries

Marketing Team

Median Tenure
29.8 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$2.8B
Last Raise
$1.3B
Post IPO Debt

Funding History

  • Aug 2025
    Post IPO Debt • $1.3B
  • Mar 2025
    Post IPO Debt • $1.5B

Traffic Signals

Monthly Visitors
26M
Monthly Google Ads Budget
$123
Traffic Source Mix
Search
61.1%
Direct
20.5%
Referral
6%
Social
2.9%
Paid
6.9%

Headcount Trend

Current headcount: ~300K

Recent News

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Director, Brand Marketing

McDonald's Corporation · Chicago, IL · On-site