Responsibilities

• Lead global hero campaign development, ensuring creative concepts are on-brand, impactful, and relevant to the target consumer and platforms
• Cultivate partnerships with industry partners and thought leaders to stay up to date with consumer and trends
• Translate brand heritage and values into culturally relevant and emotionally resonant storytelling across multiple campaigns
• Provide clear and detailed briefs to external agencies, outlining campaign objectives, target demographics, and key messaging, while ensuring global brand vision and positioning remain consistent across all campaigns
• Collaborate with merchandising and local marketing teams to ensure hero product alignment and commercial objectives are met for each campaign
• Manage the creative process internally to bring the hero campaign to life across all touchpoints including paid and organic social assets, emails, websites, stores and events to ensure an impactful and cohesive hero campaign
• Orchestrate global campaign launch with a spike and sustain strategy, partnering with all markets as well as NA PR/VIP and Influencers, Digital (Social, Paid Media, Website, Email), Retail/Stores, Licensing, and other external partners for a compelling customer journey
• Plan and monitor key milestones, guaranteeing the timely delivery of all marketing deliverables
• Collaborate with market and channel teams to maintain a consistent implementation of the plans
• Track and analyze campaign performance in-market (including in-depth social listening) to identify learnings and propose improvements

Requirements

• 10+ years of relevant working experience; equivalent combination of education and experience will be considered
• Strong retail business acumen
• Curious nature and in-touch with culture and what shapes it
• Mix of data-driven analytic experience and gut creative instincts
• High action orientation and problem solving capabilities
• Strong negotiating skills, excellent communication and relationship building skills
• Partnership oriented and familiarity in working in a matrixed internal organization and extensive network of external agencies

Benefits

• Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance.