Responsibilities

• Support the development and execution of media plans across digital and traditional channels.
• Partner with agency teams to ensure campaigns launch on time, within budget, and according to approved plans.
• Assist in translating brand objectives into campaign requirements, audience strategies, media tactics, and performance metrics.
• Maintain campaign trackers, project plans, and execution documentation. Monitor campaign performance and identify opportunities to improve efficiency, effectiveness, and business outcomes.
• Analyze channel, audience, geography, and creative performance to uncover insights and optimization recommendations.
• Support campaign reporting and performance recaps, translating data into clear and actionable business recommendations.
• Help identify trends and patterns that can improve future campaigns and media investments.
• Collaborate with Brand Marketing, Analytics, Sales, Creative, Consumer Insights, and Omnichannel teams to support campaign execution and measurement.
• Stay informed on industry trends, media technologies, consumer behavior, and platform innovations.
• Build expertise in media measurement, audience strategy, attribution, and optimization methods.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, Analytics, or related field preferred.
• 3-5 years of experience in media, digital marketing, advertising, agency account management, or related field.
• Experience supporting paid social, digital video, display, search, programmatic, retail media, or related marketing channels.
• Understanding of major media channels and campaign measurement principles.
• Familiarity with media platforms, ad servers, DSPs, or campaign reporting tools.
• Experience analyzing marketing performance data and translating insights into recommendations.
• Strong analytical, organizational, and project management skills.

Benefits

• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match