Director, Brand Marketing

Responsibilities

• Brand Strategy & Guidelines - Define and document comprehensive brand guidelines in partnership with leadership, including tone of voice, messaging principles, and visual identity standards - Serve as the brand guardian, ensuring consistency across all channels and touchpoints while maintaining the flexibility to adapt to channel-specific needs - Evolve our brand narrative to resonate authentically with our target audience Community Development & Engagement - Build and nurture our online community across social media platforms, creating spaces where our customers feel genuinely connected to the brand - Engage meaningfully with followers, respond to inquiries, and foster conversations that strengthen brand loyalty - Develop strategies that transform customers into brand advocates Content & Copywriting - Create compelling copy across multiple formats: website content, social media, email campaigns, journal articles, print materials, and advertisements - Ensure all messaging aligns with brand guidelines while resonating emotionally with our audience - Bring our brand story to life through words that inspire and connect Social Media Strategy - Develop and execute comprehensive social media strategies aligned with business objectives and brand identity - Create integrated content calendars incorporating compelling visuals, engaging copy, and strategic hashtags - Monitor performance metrics and optimize strategies to maximize reach, engagement, and conversion Strategic Partnerships - Identify and cultivate partnerships with like-minded brands, influencers, and organizations (with initial focus on retail partnerships) - Negotiate partnership agreements and collaborate on co-branded campaigns that amplify our reach and brand relevance - Build relationships that create mutual value and authentic brand alignment Experiential Marketing - Own end-to-end event strategy and execution — from retail pop-ups to brand activations — including venue selection, vendor management, and post-event reporting - Conceptualize and execute experiential marketing activations and events that embody our brand values - Coordinate logistics, manage budgets, and measure success of experiential initiatives using tools like Measured or Marathon - Create memorable brand experiences that generate organic buzz and deepen customer connection Integrated Marketing Leadership - Build a truly integrated cross-channel strategy where every tactic ladders back to the same core narrative, tone, and visual identity - Develop one unified campaign calendar that maps all owned, earned, and paid touchpoints with clear dependencies and sequencing - Collaborate early and often with creative, media, PR, social, retail, e-commerce, partnerships, and product marketing teams to ensure alignment from concept through execution - Create channel-adapted assets that maintain brand consistency while optimizing for each platform's unique audience and behaviors - Track holistic campaign performance against brand KPIs and sales goals, not just isolated channel metrics - Serve as the brand discipline guardrail, ensuring speed and channel optimization never dilute our overarching message Retail/Wholesale Marketing & PR - Partner with wholesale and retail teams to build marketing strategies that support account growth, in-store activations, and channel-specific campaigns - Develop co-op marketing materials and seasonal toolkits that equip wholesale partners and retail stores to bring the brand to life at point of sale - Own media relations strategy, building relationships with press, editors, and influencers to secure organic coverage and elevate brand visibility - Lead PR campaigns tied to product launches, brand milestones, and cultural moments, partnering with leadership on messaging and positioning

Requirements

• Minimum 10 years of experience in brand marketing, with a proven track record of developing and executing integrated marketing strategies
• Deep understanding of brand development, community building, and multi-channel marketing
• Strong copywriting skills with the ability to adapt tone and style across various formats and audiences
• Demonstrated success in social media strategy and community management
• Proven experience building wholesale/retail marketing programs, including co-op marketing and in-store activation strategy
• Established media relationships and hands-on PR experience, including product launch campaigns and proactive press outreach
• Track record managing events end-to-end, from concept and budget through execution and post-event measurement
• Experience negotiating and managing strategic partnerships
• Background in experiential marketing and event execution
• Proficiency with analytics tools and performance measurement platforms (e.g., Measured, Marathon)

Benefits

• Health benefits
• 401(K) Plan with company match
• Incentives Program
• Commuter Options/Benefits
• Generous employee discount
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