Responsibilities

• Continue to refine and develop our brand identity, narrative and voice through storytelling, compelling creative, brand partnerships, and more.
• Build, lead and develop a high-performance brand marketing team, including functions like social, copy and content, creative, email, affiliate, activations/events, PR, and more. This will include identifying times when we need additional support and finding and managing the right agency partners to augment our in-house capabilities when that is the case.
• Own the marketing calendar across brand initiatives and product launches, ensuring GTM strategies are brand-right and meeting business objectives.
• Define and manage our suite of distinctive brand assets, ensuring that we are consistently recognizable.
• Identify and establish strategic partnerships to build brand equity and drive business results.
• Leverage data from our customers and other industry research to produce insights that sharpen our strategy across the organization.
• Together with marketing leadership, identify and sharpen our key measures of brand health, and own the development and execution of the plan to drive improvement.
• In collaboration with marketing leadership, develop marketing strategies that drive customer acquisition, engagement, and retention to achieve brand and profitability goals.
• Create strong alignment with the digital commerce team to create the best end-to-end customer journey, from initial discovery to purchase to post-purchase.
• Build and foster a customer-centric culture. Everything we do—from a high-funnel awareness campaign to the fine details of a product label—should be done to a high standard that elevates the brand and customer experience.

Requirements

• 5+ years of brand marketing leadership experience, preferably in the home, fashion, beauty, or general lifestyle brand industries.
• A track record of delivering creative ideas that deliver a measurable impact on brand performance. Proven success in leading outstanding campaigns and creative work
• Voracious curiosity about the intersection of art, culture, and commerce, with demonstrated ability to translate brand aspirations into compelling content.
• Exceptional leadership skills with high EQ. As a company that prefers promoting from within, we want leaders who foster growth opportunities for high performers.
• Experience managing teams both internal and external. You know how and when to challenge and encourage your team, and external partners like agencies.
• A deep appreciation for the art of brand building and storytelling.
• A strong sense of accountability. You actively seek to align on clear and ambitious outcomes that represent success and then work diligently to deliver those outcomes.

Benefits

• Health, dental, and vision benefits.
• Paid parental leave
• 401(k) with employer match
• A culture of meritocracy that fosters ongoing growth opportunities
• A stable, growing family-owned company that looks after its employees.