Responsibilities

• Lead or support select category/enterprise initiatives (i.e. Future of Full Service) and represent the brand with cross-functional work teams.
• Lead important brand initiatives designed to elevate the appeal and distinction of the brand in a way that is representative of the brand's positioning and positively impacts guest experience and hotel P&Ls.
• Lead, co-lead, plan, manage and execute against key brand KPIs, priorities and initiatives on global level and be involved with select enterprise level workstreams.
• Partners with the Global Brand Leader, Hilton Hotels & Resorts to develop short and long-term strategies and priorities for the brand, develops and leads project plans against these strategies by, developing clear timelines and supporting narratives, and working with functional partner groups to deliver on targets and objectives.
• Provides support in monitoring and driving performance against the top Key Performance Indicators (KPI's) for the brand; serves as thought partner to identify opportunities to do so.
• Proactively manages and executes day-to-day activities on all brand initiatives (i.e., development and pipeline, prototyping, brand positioning, product testing, marketing, food & beverage, owner profitability, commercial performance, field facing activities, innovation, sustainability, budget management, etc.).
• Represent the brand at important brand and milestone events (Hilton Worldwide Sales meetings, Groundbreakings, Key Brand Milestones).
• Works with Brand Operations, Owner Relations, Brand Performance Support (BPS), Relicensing Teams and Hilton University (HU) to manage brand product and service quality.
• Assists with Owner Advisory Council meetings, monitors evolving owner and brand needs as it relates to brand standards, guest experience, owner profitability; provides recommendations accordingly.
• Works with the Global Brand Leader, Development and Regional Brand Teams to review term requests, new deals, and conversion opportunities and providing brand guidance based on agreed upon brand guardrails.