Responsibilities

• Serve as the cross-functional brand steward, ensuring consistency across all consumer touchpoints, including Digital, Consumer, Sales, Operations, Finance and Product Development.
• Support Sr. Director in development of long-term & short-term brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies
• Support development of marketing calendar and program classifications (Budget Planning)
• Continuously evaluate brand health through consumer insights, market trends, competitive activity, and business performance to identify growth opportunities and potential risks.
• Develop strategic recommendations to strengthen brand equity, increase consumer engagement, and accelerate market share growth.
• Identify opportunities to improve cross-functional ways of working, driving operational excellence across the end-to-end marketing process.
• Influence cross-functional teams to ensure alignment against brand priorities, timelines, and business goals.
• Lead and oversee the development of brand, franchise & product-level campaign concepts, supporting key business objectives
• Lead and oversee the development of all campaign briefs - owning the cross-functional relationships and communication
• Lead and oversee the development of strategic Go-To-Market drivers within the context

Requirements

• 7+ years of progressive brand management and/or brand marketing experience, ideally within beauty, skincare, CPG, or a consumer-led brand.
• Proven experience developing brand strategy and integrated 360° marketing plans that drive brand equity, consumer engagement, and commercial growth.
• Experience leading new product development, innovation, and go-to-market strategies, from consumer insights and positioning through launch and optimization.
• Strong commercial and financial acumen, with experience managing budgets and leveraging consumer, sales, and campaign data to drive business decisions.
• Demonstrated ability to lead and influence cross-functional teams across Creative, Digital, Sales, Product Development, Operations, and Finance.
• Experience working within the prestige beauty and retail landscape, including Sephora and/or Ulta, strongly preferred.
• Strong people leadership skills, with experience coaching and developing direct reports.
• Strategic, creative, and solutions-oriented thinker who thrives in a fast-paced, entrepreneurial environment and can effectively manage competing priorities.
• Excellent communication and presentation skills with the ability to influence senior leaders and cross-functional partners.
• Passion for beauty, skincare, consumer trends, and building differentiated brands.

Benefits

• 15 days PTO + 5 sick/personal days per year
• 16 annual Company holidays
• Health insurance, Dental insurance, Vision insurance
• Life insurance ($25,000 policy, free to employees)
• Commuter benefits (Transit + Parking FSA)
• Health care FSA
• Dependent care FSA
• 401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)
• 16-weeks 100% paid parental leave for birth mothers and adoptive parents plus 8 weeks unpaid, 8-weeks 100% paid parental leave for all other parents
• $40/month phone stipend