Responsibilities

• Translating client goals into actionable audience via data solutions, ensuring the effective use of data and technology to drive media and audience strategies
• Act as expert in data with core focus on B2B data to drive global targeted reach
• Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Lead the team and day-to-day client interaction around data and audience signals and build, maintain, and grow client relationships and client business
• Apply your experience to improve critical thinking across the portfolio and set appropriate learning agenda elements
• Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans
• Build audience insights to drive complete media strategies, ensuring alignment from segmentation through activation and measurement
• Leverage first-party, third-party, and platform data to enhance audience targeting, personalization, and overall campaign effectiveness
• Work with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation
• Analyze client’s audience strategies and work with internal groups to lead argument development