Director, Brand Demand

Huntington Beach, CA (Hybrid)

$154K/yr – $231K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive organic brand storytelling and social momentum across platforms, with leadership of a content-driven, creator-led strategy.

  • Own and evolve the organic social strategy across platforms.
  • Must-have: 10+ years in brand marketing and team leadership.
  • Standout: Build scalable content franchises and long-term creator relationships.

Job Description

Responsibilities

  • Drive organic brand momentum across digital platforms, generating awareness, conversation, and community growth and engagement.
  • Create and lead content initiatives that build buzz around product launches and key brand moments.
  • Identify cultural opportunities within sport and lifestyle spaces to position the brand as relevant and differentiated.
  • Define how the brand creates pull-through storytelling, not just push-through campaigns.
  • Own and evolve the organic social strategy across platforms.
  • Lead and develop the social team, elevating creative standards and brand voice.
  • Build scalable content franchises and recurring storytelling formats.
  • Adapt and react to real-time conversations and culturally relevant moments.
  • Foster proactive community engagement that strengthens connection and loyalty
  • Partner with Paid Media to ensure organic-first storytelling is designed for amplification.

Requirements

  • Bachelor’s degree preferably in Brand/Marketing/Comms/Digital
  • 10+ years of experience in brand marketing, content strategy, digital storytelling, or organic growth, 5+ years leading teams and cross-functional initiatives
  • Deep understanding of modern golf, collegiate and professional sports, as well as fashion and lifestyle
  • Strategic digital marketer with strong creative instincts
  • Fluent in social platforms, digital storytelling, and active lifestyle culture
  • Proven track record of driving brand demand and cultural relevance through content and community
  • Strategic thinker who can translate brand and product strategy into compelling narrative and scalable content programs
  • Experienced leader who can inspire high-performing teams and influence cross-functional partners
  • Data-informed storyteller who leverages performance metrics, social listening, and cultural insights to refine strategy.
  • Excellent written, verbal, and presentation communication skills
TravisMathew logo

TravisMathew

Founded in 2007, TravisMathew draws its inspiration from all aspects of Southern California culture and lifestyle. Our focus on making premier men’s apparel for work and play has cemented our foothold in the sportswear world. Over the past several years, TravisMathew has been leading the way in quality and active-wear design. We remain committed to constant innovation and discovery to bring the best to our customers. We’re throwing a party, and you’re invited.

Founded in 2007
Huntington Beach, California, USA
700 employees (110 in marketing)