VP, Marketing (Armis from ServiceNow)
ServiceNow
New York City, NY (Remote)
$261K/yr - $300K/yrIn-houseFull-timeSenior level15+ years exp.
2 hrs ago
Director, Brand and Creative Strategy
Carlsbad, CA (Hybrid)
$150K/yr – $170K/yrDirector/ExecutiveFull time
Posted 3 months ago
Top 1% of applicants do these two things.
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Job Summary
Drive global brand creative and content strategy for GIA, aligning with business goals and cross-functional stakeholders.
- Own brand creative development, asset creation, and the global annual calendar.
- Must-have: 15+ years in brand management and creative strategy with leadership experience.
- Standout: Leads a cross-functional team of designers and copywriters across global markets.
Job Description
Responsibilities
- Collaborate with brand marketing teams to understand business goals, product support needs and GTM plans to define and create key content types and assets that will result in delivering creative, engaging and measurable marketing campaigns.
- Work with global stakeholders to understand their strategic and creative needs to inform the Marketing department’s annual budgets and plans.
- Support GIA’s strategic goal to build brand equity with the consumer and our B2B audiences by developing research-informed, ground-breaking creative direction, content creation, and brand messaging that will help create consumer demand for GIA’s services.
- Create project plans (timelines and deliverables) for annual initiatives or long-term projects, and work with the Marketing teams to have an annual brand and creative development calendar.
- Build positive and collaborative relationships across the GIA organization and with external agencies, vendors, etc.
- Actively support trade and consumer research, and leverage data to inform brand, creative, and content decisions.
- As brand guardian for GIA, develop creative assets, content and campaigns that directly support
- GIA’s global business units and achievement of GIA’s strategic plan while maintaining a singular brand voice and experience.
- Build and maintain a strategic content development plan that includes all content types, brand touchpoints, and global markets
- Manage a team of designers, copywriters, and other brand creatives to ensure the successful delivery of high-quality projects that directly meet the needs of GIA global business units and support the achievement of the GIA strategic plan.
Requirements
- A bachelor’s degree in marketing or communications, or an equivalent combination of education and/or experience.
- 15+ years’ experience in brand management, strategic planning for content development, and creative strategy, preferably in an agency setting.
- 10+ years of experience managing staff.
- Experience with jewelry, luxury, fashion, or lifestyle brands is preferred.
- Understanding of marketing to both B2B (trade) and B2C (consumer) audiences preferred.
- Up to 10% of travel (domestic and international)
GIA (Gemological Institute of America)
Beauty is in the eye of the beholder. But quality is a matter of science. At the Gemological Institute of America, we’ve spent nearly 100 years ensuring that diamonds, colored stones, and pearls are assessed, cataloged, and graded on their quality, with unbiased scientific precision. We wrote the book on diamond grading. Our International Diamond Grading SystemTM is the global standard. As the home of gemological research and education, we invented many of the instruments used by the international gem and jewelry industry, and we created the 4Cs of diamond quality. Color, Clarity, Cut, Carat Weight. Today, the 4Cs scientifically ensure public trust in our industry. We do not buy, sell or appraise diamonds. As a nonprofit public benefit institute, we provide the expertise, quality reports, and verifications that everyone from miners to merchants and you can trust when making your next diamond decision. Ask for a GIA report. If they don’t have one, ask for a new jeweler.
