Owns brand system across platforms and drives bilingual creative execution for the UTD brand in sports context, coordinating with digital, sponsorship, and fan teams to deliver on-brand campaigns and activations.

• Brand stewardship: evolve brand guidelines and ensure bilingual (English/Spanish) execution across property assets.
• Campaign creative ownership: supervise production of digital graphics, video, match-day assets, sponsor deliverables, and merchandise concepts with on-time delivery.
• Cross-functional leadership: coordinate with Digital, Sponsorship, and Fan Engagement to deliver integrated campaigns and manage external vendors as needed.