Responsibilities

• Develop and lead consumer PR strategies that build brand love, cultural relevance, and earned media momentum for Shake Shack’s food, guest experience, campaigns, collaborations, partnerships, and brand moments.
• Turn menu news, business priorities, guest insights, and brand initiatives into compelling stories that feel fresh and unmistakably Shake Shack.
• Build and maintain strong relationships with lifestyle, food, culture, business, and trade media, creating proactive storytelling opportunities that keep Shake Shack part of the conversation.
• Partner closely with Brand Marketing, Culinary, Digital, Tech, Social, Operations, Development and agency partners to develop integrated communications plans that support national campaigns, partnerships and market-level priorities.
• Oversee press materials, messaging, media outreach, seeding, events, and measurement to ensure consumer communications are creative, strategic, on-brand, and built to drive impact.
• Develop and execute corporate communications strategies that strengthen Shake Shack’s reputation and clearly connect the company’s purpose, performance, people, and growth story for key audiences.
• Lead corporate storytelling across earned, owned, and executive channels, including company announcements, leadership visibility, milestones, thought leadership, and business priority communications.
• Serve as a trusted communications partner to senior leaders, helping craft clear, confident messaging for internal and external moments.
• Support issues management and reputation response by developing messaging, scenario plans, media guidance, and stakeholder communications that protect trust in the brand.
• Lead, mentor, and develop a team of communications professionals, creating a culture of collaboration, curiosity, accountability, and growth while helping each team member do the best work of their career.

Requirements

• Track record of developing and executing integrated brand and corporate communications strategies that align with business priorities, build brand love, strengthen reputation, and drive earned media impact, preferably in the restaurant or hospitality space.
• Experience in leading, managing, and developing a team, with the ability to inspire and drive results.
• Strong analytical skills, with the ability to use media insights, sentiment, message pull-through, reputation signals, and campaign performance data to inform strategy and measure communications impact.
• Deep understanding of brand storytelling and reputation management, with the ability to protect and evolve Shake Shack’s voice across consumer, corporate, executive, and issues-related communications.
• Excellent verbal and written communication skills, with the ability to influence and present to senior leadership and external partners.
• Bachelor's Degree in Communications, Journalism, Marketing, Business, or a related field
• Supervisory Experience
• 7-9 years
• Work Experience:
• 10+ years

Benefits

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance
• Employer Paid Life and Disability Insurance
• 401k Plan with Company Match
• Paid Time Off
• Paid Parental Leave
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits