Responsibilities

• Own Chelsea Piers Sports' organic content strategy—setting the vision for how we show up across channels, defining content priorities, and building and optimizing the content calendar.
• Co-own SEO strategy with the Performance Marketing team, leading organic content efforts (blog, website copy, landing pages) that improve search visibility and drive qualified traffic.
• Develop and maintain Chelsea Piers Sports' editorial voice and tone—ensuring consistency across all content outputs, from social captions to program descriptions to seasonal campaigns.
• Direct and personally contribute to content creation across formats: written copy, video scripts, photo art direction, and short-form social content. Balance content leadership with hands-on execution.
• Partner with the in-house creative team and external production partners to brief, develop, and deliver high-quality content assets that support campaigns, programs, and brand moments.
• Build content feedback loops—tracking performance, surfacing insights, and continuously optimizing the content mix to drive engagement and brand affinity.
• Own Chelsea Piers Sports' social media strategy and presence across Instagram, Facebook, TikTok, and LinkedIn—setting the vision, managing the content calendar, and driving growth in reach, engagement, and community.
• Manage and develop 1–2 Social Content Managers (in-house and consultants), providing clear direction, creative guidance, and professional development opportunities—with an eye toward growing the team as the business scales.
• Help create and guide the creation of social content—writing captions, reviewing posts, and contributing to shoots and production as needed. Lead by doing.
• Define social KPIs, build reporting frameworks, and consistently track and share performance with leadership—identifying what's working and where to optimize.