Director of Brand Consumer Research

Salisbury, NC (Hybrid)

$139K/yr – $240K/yrDirector/Executive10+ years expFull time

Posted 9 days ago

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Job Summary

Own and lead enterprise-scale consumer research for ADUSA brands, setting roadmaps, translating business questions into structured plans, and delivering actionable insights integrated into brand decision-making across multi-brand and cross-brand initiatives.

Own research strategy and team execution aligned to brand priorities
Bridge enterprise research with brand needs to drive impact
Translate findings into actionable recommendations for leadership

Job Description

Responsibilities

Leads a team of high-performing consumer researchers directly aligned to ADUSA brands, ensuring each brand is supported by dedicated, high-quality research resources
Sets clear roadmap, focus, and ways of working for brand-aligned research teams, ensuring alignment to both brand needs and ADUSA critical priorities
Partners with brand leadership to identify key business questions and translate them into structured research plans and priorities
Oversees the design and execution of qualitative and quantitative research to address brand-specific opportunities
Ensures consumer research is embedded into day-to-day decision-making across brand Strategy and other relevant teams
Acts as the primary point of integration with cross-brand consumer research, ensuring enterprise research (e.g., segmentation, BHT, CX, NPS) is activated effectively within each brand
Brings forward brand-specific customer understanding, regional nuances, and competitive dynamics to inform enterprise research agendas
Ensures delivery of clear, actionable research outputs, translating findings into business implications and recommendations for brand leadership
Builds strong relationships with cross-functional stakeholders to drive adoption and impact of consumer insights
Manages research vendors, budgets, and resources aligned to brand needs

Requirements

Bachelor's degree in marketing, business, psychology, social sciences, or related field; MBA or advanced degree strongly preferred
10+ years of experience in consumer research, market research, or consumer insights, with experience supporting multi-brand or multi-market organizations
Proven track record of leading and scaling consumer research teams and delivering insights that drive in-market business decisions
Deep expertise in qualitative and quantitative research methodologies, including study design, execution, and insight translation
Strong ability to connect enterprise (cross-brand) research with localized, brand-specific insights and business needs
Exceptional stakeholder management and influencing skills, with experience partnering closely with senior leadership and cross-functional teams
Demonstrated success translating complex research findings into clear, actionable recommendations that drive business performance

Ahold Delhaize USA

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which also includes five leading omnichannel grocery brands – Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. When considered together, the companies of Ahold Delhaize USA comprise the largest grocery retail group on the East Coast and the fourth largest grocery retail group in the nation, serving millions of omnichannel customers each week. For more information, visit www.adusa.com.

Quincy, Massachusetts, US

2K employees (188 in marketing)

www.adusa.com