Responsibilities

• Mentor and develop a global team of community and creator experts, enabling the growth of fandom across a diverse portfolio of entertainment, consumer products and brand IPs.
• Oversee and lead the development, production, and execution of creative and entertaining campaigns, ensuring continued growth across SEGA’s social channels.
• Oversee the growth and management of Sonic social media channel channels across EMEA including France, Germany, Spain and Italy.
• Ensure the voice of the consumer is heard across both new and existing fans and target demographics.
• Partner with business units across the Americas, Europe, and Japan to define and implement the overarching community strategy for the Sonic and SEGA’s global social channels.
• Lead the development and execution of social and creator strategies that support key business initiatives including licensing, movies, animation, and partnerships.
• Identify and manage agency partners ensuring quality content output, strong engagement results, and effective use of resources.
• Establish an overarching content creator strategy ensuring partnerships are aligned with business objectives.
• Provide strategic guidance across all relevant social media platforms. Communicate the latest trends across the organization and ensure their integration into plans.
• Define KPIs, benchmarks, and success metrics for social and community initiatives.