Responsibilities

• Brand & Growth
• - Help drive growth across channels, making sure brand, creator, community, and earned media work contributes to measurable business growth across Good Sam’s products and services.
• - Turn Good Sam’s brand strategy into channel plans so creators, social media, community, and earned media all tell a consistent brand story, each in its own voice.
• - Partner with performance marketing and paid media teams on campaign planning, including peak travel seasons and new product launches, so brand and performance goals move together.
• - Provide authentic content for paid campaigns, including creator content, member stories, awards, and rankings, that helps people choose Good Sam with confidence.
• - Extend major campaigns, events, and cultural moments across creator, social, community, and earned channels so every big idea reaches further than paid media alone.
• Creator & Influencer
• - Own Good Sam’s creator and influencer program, building a vetted bench of micro and macro partners aligned to brand values, with clear vetting criteria and brand-safety standards.
• - Develop in-depth, transparent creator content (especially on YouTube) that genuinely helps travelers make decisions and earns trust with audiences and search.
• - Manage the commercial framework with Legal, including contracting, compensation, usage rights, and FTC disclosure compliance.

Requirements

• 10+ years in brand marketing, social media, communications, or reputation management, including at least 3 years leading teams.
• Proven experience running creator and influencer programs and organic social at scale, including contracting, usage rights, and FTC disclosure.
• Experience leading earned media and PR, including agency management, media relationships, and crisis communications.
• Hands-on experience with review platforms and online community engagement (e.g., Reddit, enthusiast forums), with a strong instinct for what authentic brand participation looks like.
• Working knowledge of SEO and how AI search and answer engines source information about brands. Experience improving brand visibility in AI-generated answers is a strong plus.
• Experience connecting brand work to performance marketing, with fluency in both brand and performance metrics.
• Strong program management skills and the ability to lead several connected initiatives at once.
• Calm, sound judgment in public, including handling negative feedback and fast-moving issues.
• Strong writer and editor with a creative sensibility and a track record of working closely with creative teams.
• Passion for travel, the outdoors, and community storytelling, aligned with the spirit of the open road. RV experience a plus.

Preferred

• RV experience a plus
• Experience with AI search and answer engines to improve brand visibility is a strong plus

Benefits

• In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com